Jellyfish

VP, Media Strategy

Jellyfish

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $210,000 - $240,000 per year

Job Level

Lead

About the role

  • Serve as the senior strategic lead for the business, guiding all cross-channel strategy infusing business planning, and lead the Integrated Agency Team.
  • Ensuring all strategy work is audience-led and connects clearly from the creative idea through all channels and tactics.
  • Lead the development of innovative media strategies and compelling campaign narratives derived from the integrated agency team (IAT) process, ensuring execution surprises and delights clients and drives measurable results.
  • Own the development of media strategies and integrated media plans, including audience frameworks, budget allocation, and channel mix—partnering closely with the VP, Investment to ensure activation reflects strategic intent.
  • Represent and advocate for the client’s goals at all stages of the planning process, maintaining strong senior relationships and providing clear guidance that ladders up to business objectives.
  • Ensure all plans are grounded in business data such as our MMM (Now/Next/Soon) and built to achieve measurable business goals, partnering with Investment Analytics and Data Science to translate performance signals into actionable strategic recommendations.
  • Champion and operationalize the use of Brandtech Group technology and tools to elevate strategic insights, improve workflow efficiency, and enhance integration between creative, media, and analytics.
  • Oversee the proper use of planning tools and ensure teams understand their role, underlying methodologies, and application in building robust, data-informed plans.
  • Lead integrated reviews of all client work—including quarterly planning reviews and post-launch evaluations—identifying strategic opportunities, learnings, and optimizations.
  • Evangelize best-in-class strategic and media planning work across Jellyfish, sharing case studies, learnings, and inspiring high standards across the global network.
  • Mentor and develop strategy and media planning teams, setting clear developmental paths, strengthening cross-channel strategic ability, and nurturing the next generation of leaders.
  • Play an active leadership role in agency new business efforts, contributing to pitch strategy, crafting cross-channel approaches, and representing Jellyfish’s strategic capabilities with clarity and authority.

Requirements

  • Senior strategic leadership experience within an integrated or global agency, guiding complex, cross-disciplinary work for major brands.
  • Deep expertise in audience strategy and full-funnel planning, with the ability to translate business goals into clear strategic direction.
  • Strong capability in developing media strategies (audience, budget, channel mix) and partnering effectively with investment teams for activation.
  • High analytical fluency, including experience using business data, MMM, and performance insights to inform strategic decisions.
  • Comfortable applying advanced tools and GenAI technologies to elevate insight generation, planning efficiency, and integration.
  • Exceptional leadership and communication skills, with experience mentoring strategists/planners and influencing senior stakeholders.
  • Proven ability to work within multi-agency or integrated team structures, ensuring alignment across creative, media, analytics, and PR/influencer partners.
  • Experience contributing to new business efforts and representing strategic thinking with clarity and confidence.
Benefits
  • You'll be eligible to join our discretionary annual bonus scheme and 401k retirement plan.
  • Have peace of mind with our healthcare, vision and dental insurance, plus short and long-term disability and life cover.
  • Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
  • Accumulate one paid day each month (2 hours per week) for self-development and access to Jellyfish Learn.
  • Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
audience strategyfull-funnel planningmedia strategiesbudget allocationchannel mixanalytical fluencybusiness dataMMMperformance insightsGenAI technologies
Soft skills
strategic leadershipcommunication skillsmentoringinfluencingcross-channel strategic abilitycollaborationproblem-solvingteam developmentclient advocacyoptimizations