JBS Dev | Strategic Technology Experts

Chief Marketing Officer

• Develop and execute the overall inbound marketing and demand generation strategy aligned with company growth objectives.
• Build a predictable pipeline of marketing-qualified leads through paid advertising, digital campaigns, content initiatives, and other acquisition channels.
• Own the strategy, execution, and optimization of paid media programs across platforms such as Google Ads, LinkedIn Ads, and other relevant channels.
• Design, build, and continuously optimize the end-to-end marketing funnel, including landing pages, lead capture, nurturing, and conversion optimization.
• Analyze campaign performance, attribution, conversion rates, customer acquisition costs, and pipeline contribution to maximize marketing ROI.
• Identify, evaluate, and manage external agencies, freelancers, and specialized marketing partners where appropriate.
• Work closely with Sales and executive leadership to align marketing initiatives with revenue goals and continuously improve lead quality.
• Establish marketing KPIs, dashboards, and reporting that provide clear visibility into campaign performance and business impact.
• Test new acquisition strategies, messaging, channels, and technologies to continuously improve marketing performance.
• Recommend marketing technology, automation tools, and processes that improve scalability and operational efficiency.

Director of Growth Marketing

Business Development Rep

• Take ownership of critical sales activities, such as initial prospecting, qualification, and follow-up, to drive pipeline growth.
• Leverage research and outreach strategies to identify high-value prospects and schedule meetings that advance sales opportunities.
• Effectively pitch JBS's unique solution to prospective clients, setting appointments and opening doors to high-quality leads.
• Collaborate with sales and marketing to refine messaging, improve lead quality, and enhance the overall sales process.
• Partner with a Senior Account Executive to identify opportunities, build relationships, and close deals, gaining hands-on experience throughout the sales cycle.
• Support the Senior Account Executive in driving revenue by nurturing qualified leads, crafting tailored proposals, and participating in high-impact sales presentations.
• Demonstrate sales acumen and business impact to fast-track promotion into a full Account Executive role within a defined timeline.

Director of Growth Marketing

Business Development Representative