Director of Growth Marketing

JBS Dev | Strategic Technology Experts

Director of Growth Marketing responsible for building and scaling inbound marketing strategies at JBS Dev. Focused on demand generation, optimizing marketing funnels, and driving revenue growth.

Posted 7/15/2026full-timeRemote • 🇺🇸 United StatesLead💰 $150,000 - $175,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing inbound marketing and demand generation strategies, with a strong focus on optimizing paid media programs and marketing funnels. Proven ability to analyze campaign performance and drive measurable growth through effective use of marketing technology and analytics.

Highest-signal resume keywords

B2B Growth MarketingDemand Generation StrategyPaid Media OptimizationMarketing Funnel DevelopmentCampaign Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Inbound MarketingDigital AcquisitionTechnical SEOConversion Rate OptimizationLead GenerationCampaign AttributionCustomer Acquisition Cost (CAC)Cost Per Lead (CPL)Marketing AutomationAnalytics Measurement

Soft Skills

Excellent CommunicationCross-Functional CollaborationSelf-StarterEntrepreneurial Mindset

Tools & Technologies

Google AdsLinkedIn AdsCRM SystemsMarketing Automation PlatformsAnalytics Tools

Industry Keywords

Marketing KPIsLead Quality ImprovementDigital CampaignsContent InitiativesAgency Management

About the role

Key responsibilities & impact

Develop and execute the overall inbound marketing and demand generation strategy aligned with company growth objectives.
Build a predictable pipeline of marketing-qualified leads through paid advertising, digital campaigns, content initiatives, and other acquisition channels.
Own the strategy, execution, and optimization of paid media programs across platforms such as Google Ads, LinkedIn Ads, and other relevant channels.
Design, build, and continuously optimize the end-to-end marketing funnel, including landing pages, lead capture, nurturing, and conversion optimization.
Analyze campaign performance, attribution, conversion rates, customer acquisition costs, and pipeline contribution to maximize marketing ROI.
Identify, evaluate, and manage external agencies, freelancers, and specialized marketing partners where appropriate.
Work closely with Sales and executive leadership to align marketing initiatives with revenue goals and continuously improve lead quality.
Establish marketing KPIs, dashboards, and reporting that provide clear visibility into campaign performance and business impact.
Test new acquisition strategies, messaging, channels, and technologies to continuously improve marketing performance.
Recommend marketing technology, automation tools, and processes that improve scalability and operational efficiency.

Requirements

What you’ll need

7+ years of experience in B2B growth marketing, demand generation, or digital acquisition.
Demonstrated success building and scaling an inbound demand generation engine from zero – not inheriting or optimizing an existing marketing function.
Experience owning paid media budgets and optimizing campaigns based on business outcomes.
Proven ability to generate qualified sales pipeline through digital marketing initiatives.
Experience building and optimizing complete marketing funnels, from acquisition through conversion.
Strong understanding of technical SEO, on-page optimization, keyword strategy, and content planning, with a track record of driving measurable organic growth.
Strong analytical skills with experience measuring campaign performance, attribution, conversion rates, CAC, CPL, and ROI.
Experience selecting and managing marketing agencies, consultants, freelancers, and external vendors.
Strong understanding of marketing automation platforms, CRM systems, and analytics tools.
Excellent communication and cross-functional collaboration skills.
Self-starter with an entrepreneurial mindset who thrives in fast-paced, high-growth environments.

Benefits

Comp & perks

Competitive Base Salary
Generous PTO policy - Take the time you need to rest, recharge, or travel the world
401k with company match - Planning for your future? So are we. Contribute to your 401(k), and we’ll match up to 4%
Comprehensive Health Coverage - Medical, dental, and vision plans for you and your family, with 90% or more of your deductible completely covered.
Fully remote + light travel - We’ve always been (and always will be) 100% remote. Our Sales team occasionally attends events and conferences we hope to see you at