Jam City

Senior User Acquisition Specialist

Jam City

full-time

Posted on:

Origin:  • 🇺🇸 United States • California

Visit company website
✨ AI Apply
Apply

Job Level

Senior

About the role

  • You'll be responsible for managing a multi-million dollar marketing budget. Plan, monitor, and optimize UA and retargeting campaigns to profitably acquire users for games in the Jam City portfolio
  • Drive innovation on user acquisition strategies by staying on top of competitors, market trends, and by constantly testing
  • Maintain great relationships with media partners to explore new media buying opportunities and ROAS goals at scale
  • Work closely with Creative Marketing and ASO teams to maximize synergies and execute holistic growth strategy
  • Communicate regularly and clearly to cross-functional teams, including the product/game team and leadership
  • Identify opportunities for automation and process improvements
  • Own and present key performance metrics including ROAS and internal KPI targets on acquisition marketing to senior leadership.

Requirements

  • 2+ years of experience in performance marketing
  • Experience with Google, ad networks, DSPs or other media platforms
  • Strong Excel (and their Google suite equivalents) and analytical skills
  • Ridiculously awesome work ethic
  • Experience managing relationships with media platforms
  • Excellent written and spoken communication skills
  • Ability to thrive in a fast-paced environment, managing multiple priorities effectively
  • Quick and willing learner with a proactive approach to problem-solving
  • A passion for casual and mobile games!