JAGGAER

Growth Marketing

• Liaise between sales, solutions consulting, product marketing, and customer success to drive mid-to-late stage pipeline and expand footprint with existing enterprise customers.
• Closely integrate with sales executives, supporting the needs of their industry and territory and driving the strategic direction and execution of account-based experience (ABX) strategies
• Drive JAGGAER's demand generation and sales goals through key regional field and industry activities, such as buying intent-driven account-based marketing (ABM) campaigns and content experiences, tradeshows and hosted events, webinars and time-bound digital marketing campaigns
• Project manage a wide range of deadline-sensitive digital marketing initiatives from ideation through completion that align to the customer’s buying journey
• Plan, coordinate, execute and report on all regional in-person and virtual events, and tradeshows where JAGGAER participates.
• Leverage 6sense ABM automation platform to identify and monitor buyer intent keywords to orchestrate buyer intent-driven campaigns to segmented audiences at scale
• Foster relationships and maintain direct alignment with regional sales teams in terms of pre, during, and post-campaign goals and performance
• Work directly with key agencies, technology partners, and trade organizations to coordinate and execute paid media and sponsored lead-gen activities
• Collaborate with the Content team to develop campaign-specific assets and industry messaging (i.e. creative and content for social media and paid ads, email nurturing, landing pages, field outreach, content syndication, content hubs, direct mail, etc.)
• Identify and manage paid media opportunities with industry publications, associations, industry influencers and other third parties that influence in-market opportunities
• Sales enablement including developing 1:1 account-based content hubs to accelerate active sales cycles
• Deliver closed-loop marketing reporting, dashboards, and analysis on campaign performance and pipeline and revenue attribution

Growth Marketing Specialist