Gaming Insights Analyst
Sensor Tower
Junior/Mid-Level Performance Marketer
iwoca
full-time
Posted on:
Origin: • 🇩🇪 Germany
Visit company websiteSalary
💰 £30,000 - £45,000 per year
Job Level
Junior
About the role
- Set up new campaigns and ad groups in Google Ads and Meta Ads based on strategic decisions
- Monitor campaign performance and budgets daily to detect anomalies or over/underspending
- Execute bulk edits and uploads using Google Ads Editor
- Conduct ongoing keyword research and hygiene, including analyzing search term reports and adding negative keywords
- Prepare and format weekly performance reports to support strategic decision-making
- Assist with in-depth analyses by providing and preparing relevant data
- Ensure Looker dashboards are functional and up to date
- Research competitor ads and market trends for creative inspiration
- Support the creation of creative briefs for new ad assets and upload/organise creatives across platforms
- Execute and monitor A/B tests (ad assets, audiences, landing pages)
- Work closely with content & organic specialists and the performance marketing lead to own Paid Search and scale Paid Social
- Experiment across diverse channel mix including direct mail and partnerships and help transition work in-house from external agency
Requirements
- 1-2 years of experience managing performance marketing campaigns (Paid Search and Paid Social)
- Proficiency with Google Ads, Meta Ads Manager, and Google Analytics
- Expertise with Google Ads Editor (bonus)
- Experience with keyword research, search term analysis, and negative keyword management
- Experience executing bulk edits and uploads in Google Ads Editor
- Ability to monitor campaign performance and budgets daily and detect anomalies
- Experience preparing weekly performance reports and providing data for in-depth analyses
- Familiarity with Looker dashboards and ensuring they are functional and up to date
- Experience with A/B testing (ads, audiences, landing pages)
- Strong data-driven decision making and attention to detail
- Growth mindset and willingness to learn
- Initiative and ownership of work
- Relevant experience in fintech and lending (bonus)
- Fluent German (application asks "Do you speak fluent German?" as a required question)
