ITV

SVP, Social Video

ITV

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Lead

About the role

  • Develop and execute ITV Studios’ YouTube and social media content and monetisation strategy to drive revenues.
  • Work closely with the wider digital leadership team to align on growth opportunities and strategic initiatives.
  • Work closely with GP sales teams to understand sales activity at a global, regional and local level and ensuring for each specific content brand the right approach to monetisation is adopted across both sales and digital channels
  • Develop relationships with Global Content team to understand content pipeline and how digital channels plays a part in content financing decisions and becomes a key monetisation opportunity for existing content brands, both in scripted and non-scripted space
  • Work closely with Studio 55 to ensure the delivery of brand content deals across the Zoo 55 portfolio of channels and accounts
  • Work closely with our strategic partner Merzigo, to manage and maximise that relationship
  • Work closely with the COO and Director of Operations to drive revenues using YouTube's Content ID System.
  • Work with content protection vendors to support the removal of illegal content from other platforms.
  • Utilise analytics tools to assess performance, identify trends, risks, and opportunities and overall optimise channel performance to drive monetisation and viewing
  • Drive, measure and analyse overall Social Channels performance against key metrics.
  • Conduct regular competitor analysis, stay abreast of industry trends, and leverage insights to improve content and strategy.
  • Lead relationships with digital platforms to stay ahead of the evolving digital landscape.
  • Streamline operational workflows including the use of AI and implement process improvements to enhance efficiency.
  • Provide leadership for the entire Digital channels team, guiding their development, identifying coaching opportunities, and fostering a diverse and inclusive work environment.

Requirements

  • Solid experience leading a team in the social video space.
  • Experience in leading change and managing transitions within a digital or media environment, ensuring smooth implementation of new processes and strategies.
  • Experience in budget planning and financial oversight.
  • Expertise in utilising data analytics to inform strategic decisions, optimise content performance, and drive business growth.
  • Strong commercial focus with experience in identifying and leveraging revenue opportunities on digital/social platforms.
  • Deep passion for digital/social media and content distribution, with a keen interest in emerging technologies and platforms.
  • Demonstrate an ability to grow channels and fans and revenues on multiple platforms
  • Demonstrate strategic thinking in digital video growth
Benefits
  • Flexible working with a range of options to suit everyone
  • Generous holiday allowance, plus you can buy more
  • Annual bonus opportunity
  • Competitive pension contribution
  • Save as you earn - with an opportunity to buy ITV shares
  • Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analyticsbudget planningfinancial oversightcontent monetisationcontent protectioncompetitor analysisstrategic initiativeschannel performance optimisationsocial media strategydigital content distribution
Soft Skills
leadershipteam managementstrategic thinkingrelationship buildingcoachingchange managementcommunicationoperational efficiencyproblem-solvingadaptability