Italic

Manager

• Develop a deep understanding of the customer journey and drive meaningful engagement and conversions across critical touchpoints via email, SMS, and on-site campaigns.
• Drive continuous improvements in repeat purchasing and customer LTV by rigorously iterating and testing.
• Play a critical role in our go-to-market launches by developing multi-pronged campaigns throughout the pre-launch, launch, and post-launch windows.
• Partner with cross-functional partners to enhance and drive membership upsell, retention, and reactivation; grow Italic Bold into a must-have experience for customers.
• Monitor complex journeys, triggers, and automations with static and dynamic content and communicate insights on a regular basis.
• Create scalable and automated processes for end-to-end campaign deploys, ensuring that they are efficient and measurable.
• Build a consumer research program that will enable better insights around who our customers are and how and when to communicate with them.

Lifecycle Manager

Performance Marketing

• Research target audiences and market trends to inform strategy
• 研究目标受众与市场趋势，为广告策略提供参考
• Plan and launch ad campaigns that align with business goals
• 规划并执行符合商业目标的广告活动
• Collaborate with creative teams to develop strong visuals and copy
• 与创意团队合作，产出优质广告视觉与文案
• Monitor performance, run A/B tests, optimize ROI
• 监控广告表现，执行A/B测试，不断优化广告回报率
• Stay current on platform changes and best practices
• 及时了解广告平台的新变化与最佳实践
• Report on results and improve future campaigns based on data
• 输出广告表现报告，并根据数据优化后续活动

Paid Search Manager, 媒介购买员

• Analyze the psychology of our target customer base: up-and-coming women and men who care about quality
• 分析我们的目标客户心理：注重品质的年轻男女消费者
• Research the features, benefits, and unique differentiators of each product we advertise and capture attention immediately
• 探索每款产品的特点、优势与独特卖点，并具备迅速吸引注意力的能力
• Evaluate competitors and cross-industry trends in terms of concept, style, and key features
• 分析竞争对手及跨行业趋势，包括概念、风格与核心功能
• Compile and document reference ads and update a reference library of social assets, UGC, videos, and articles from competitors
• 整理并记录广告参考素材，更新竞品的社交内容、UGC、视频及相关文章资料库
• Collaborate with SEO and growth teams to optimize product listings in line with Amazon’s guidelines
• 与SEO和增长团队合作，优化产品页面，确保符合亚马逊规范
• Use keyword research to optimize titles, descriptions, bullet points, and backend keywords
• 利用关键词调研优化标题、描述、卖点与后台关键词
• Analyze data to identify improvement opportunities and recommend listing changes
• 通过数据分析发现优化空间，并提出修改建议
• Plan and execute Amazon ad campaigns (Sponsored Products, Brands, Display)
• 策划并执行亚马逊广告活动（商品推广、品牌推广、展示广告）
• Monitor and optimize performance metrics such as CTR, conversion rate, and ROAS
• 监控并优化点击率、转化率与广告支出回报率（ROAS）
• Use data insights to recommend campaign improvements
• 通过数据洞察提出广告优化建议
• Respond to customer inquiries and reviews professionally and promptly
• 及时、专业地回复客户咨询与评论
• Monitor feedback and use it to improve products and services
• 关注客户反馈并用于优化产品和服务
• Collaborate with CS team to ensure customer satisfaction
• 与客户服务团队合作以提升客户满意度

Lifecycle Manager

Paid Search Manager, 媒介购买员

Manager / 经理