ISC2

Senior Manager, Marketing Operations

ISC2

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Job Level

Senior

Tech Stack

CloudSFDCSitecoreSQLVue.js

About the role

  • Lead the ongoing integration and system optimization of Salesforce Marketing Cloud , with Salesforce Sales Cloud systems expertise
  • Mentor and guide the marketing operations team
  • Ownership of marketing reporting – collaborating with stakeholders across the business to collate data sources, manage dashboards and provide marketing teams with actionable insights and recommendations to improve marketing performance
  • Keep up to date on latest system upgrades/updates and convey changes of importance to the stakeholder user base
  • Lead the assessment and on-going training to improve overall system use and proficiency
  • Maintain a holistic view on all communications that are sent from multiple groups and systems, including Marketing Cloud, Salesforce, Commerce Tools, and Pearson VUE
  • Ownership of the ISC2 email calendar, connecting with stakeholders to ensure best practice on recency, frequency and email targeting to manage the customer experience
  • Collaborate with marketers, sales and comms team on ways of accelerating automation capabilities, increase team productivity and ensure quality across campaign development, measurement, and reporting
  • Oversee the development of comprehensive marketing automation journeys to mitigate competing messaging with targeted audiences
  • Oversee the marketing customization process, including the development of dynamic list and content
  • Deploy best practices in implementing lead grading, scoring, nurture and drip campaigns
  • Drive the improvement in tracking and reporting funnel conversion from Lead-MQL-SQL to Close Won/Loss
  • Explore social and advertising studio as well as other system capabilities to help improve implementation of cross-channel campaign strategies – Support Salesforce client database maintenance and client profiling to enable for effective cross/upselling efforts

Requirements

  • 6+ years of demonstrated proficiency with Salesforce Cloud platform products including Marketing Cloud and its integrated services
  • Ideally 3+ years of Sitecore or other Content Management System (CMS) experience
  • Strong analytical ability, and able to translate large, complex data sets into clear, actionable insights and recommendations
  • Expertise in CRM (e.g. Salesforce, Microsoft Dynamics 365) and marketing automation platforms
  • Advanced Microsoft Office skills
  • Proficient in HTML/CSS and Adobe Creative Suite a plus
  • Salesforce.com certifications a plus
  • Bachelor’s Degree in related field required; Masters degree desirable
  • 8 years of Marketing experience, with at least 6 years marketing automation experience
Benefits
  • Opportunity to work on meaningful projects
  • Exposure to cybersecurity industry
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Salesforce Marketing CloudSalesforce Sales Cloudmarketing automationHTMLCSSAdobe Creative Suitedata analysislead scoringcampaign developmentreporting
Soft Skills
mentoringcollaborationcommunicationanalytical abilitystakeholder managementteam productivitysystem optimizationtrainingactionable insightsbest practices
Certifications
Salesforce.com certifications