ISC2

Senior Manager, Marketing Operations

ISC2

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Job Level

Senior

Tech Stack

CloudSFDCSitecoreSQLVue.js

About the role

  • Lead the ongoing integration and system optimization of Salesforce Marketing Cloud , with Salesforce Sales Cloud systems expertise
  • Mentor and guide the marketing operations team
  • Ownership of marketing reporting – collaborating with stakeholders across the business to collate data sources, manage dashboards and provide marketing teams with actionable insights and recommendations to improve marketing performance
  • Keep up to date on latest system upgrades/updates and convey changes of importance to the stakeholder user base
  • Lead the assessment and on-going training to improve overall system use and proficiency
  • Maintain a holistic view on all communications that are sent from multiple groups and systems, including Marketing Cloud, Salesforce, Commerce Tools, and Pearson VUE
  • Ownership of the ISC2 email calendar, connecting with stakeholders to ensure best practice on recency, frequency and email targeting to manage the customer experience
  • Collaborate with marketers, sales and comms team on ways of accelerating automation capabilities, increase team productivity and ensure quality across campaign development, measurement, and reporting
  • Oversee the development of comprehensive marketing automation journeys to mitigate competing messaging with targeted audiences
  • Oversee the marketing customization process, including the development of dynamic list and content
  • Deploy best practices in implementing lead grading, scoring, nurture and drip campaigns
  • Drive the improvement in tracking and reporting funnel conversion from Lead-MQL-SQL to Close Won/Loss
  • Explore social and advertising studio as well as other system capabilities to help improve implementation of cross-channel campaign strategies – Support Salesforce client database maintenance and client profiling to enable for effective cross/upselling efforts

Requirements

  • 6+ years of demonstrated proficiency with Salesforce Cloud platform products including Marketing Cloud and its integrated services
  • Ideally 3+ years of Sitecore or other Content Management System (CMS) experience
  • Strong analytical ability, and able to translate large, complex data sets into clear, actionable insights and recommendations
  • Expertise in CRM (e.g. Salesforce, Microsoft Dynamics 365) and marketing automation platforms
  • Advanced Microsoft Office skills
  • Proficient in HTML/CSS and Adobe Creative Suite a plus
  • Salesforce.com certifications a plus
  • Bachelor’s Degree in related field required; Masters degree desirable
  • 8 years of Marketing experience, with at least 6 years marketing automation experience
Benefits
  • Opportunity to work on meaningful projects
  • Exposure to cybersecurity industry

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Salesforce Marketing CloudSalesforce Sales Cloudmarketing automationHTMLCSSAdobe Creative Suitedata analysislead scoringcampaign developmentreporting
Soft skills
mentoringcollaborationcommunicationanalytical abilitystakeholder managementteam productivitysystem optimizationtrainingactionable insightsbest practices
Certifications
Salesforce.com certifications