Ironmark

Digital Marketing

• Serve as the primary strategic advisor for assigned client accounts.
• Lead strategic planning initiatives, quarterly business reviews, growth discussions, and client consultations.
• Translate business goals into integrated marketing strategies and actionable roadmaps.
• Present strategic recommendations, performance insights, and growth opportunities to client stakeholders.
• Build trusted relationships through proactive consultation and strategic guidance.
• Develop and oversee integrated marketing strategies across paid media, SEO, AEO, content marketing, email marketing, local marketing, analytics, and emerging digital channels.
• Ensure channel initiatives work cohesively throughout the customer journey and support business objectives.
• Collaborate with channel specialists to align tactical execution with strategic priorities.
• Identify opportunities to improve performance through audience targeting, conversion optimization, content alignment, media mix adjustments, and cross-channel coordination.
• Stay informed on emerging technologies, AI-driven search experiences, and evolving consumer behavior.
• Analyze marketing performance data to identify trends, opportunities, risks, and growth drivers.
• Translate insights into actionable recommendations for clients and internal teams.
• Develop testing roadmaps and optimization plans designed to improve business outcomes.
• Recommend channel investment strategies and budget allocation.
• Identify opportunities for account growth and expanded service adoption.
• Lead strategic onboarding and discovery efforts for new client engagements.
• Partner with Paid Media, SEO, Content, Creative, Analytics, Development, Local Marketing, and Account Management teams to ensure coordinated execution.
• Provide strategic guidance while respecting channel ownership and subject matter expertise.
• Support internal teams with market research, competitive insights, and strategic recommendations.
• Contribute to agency thought leadership, process improvements, and strategic best practices.

Senior Digital Marketing Strategist

• Serve as the primary strategic advisor for assigned client accounts.
• Lead strategic planning initiatives, quarterly business reviews, growth discussions, and client consultations.
• Translate business goals into integrated marketing strategies and actionable roadmaps.
• Present strategic recommendations, performance insights, and growth opportunities to client stakeholders.
• Build trusted relationships through proactive consultation and strategic guidance.
• Develop and oversee integrated marketing strategies across paid media, SEO, AEO, content marketing, email marketing, local marketing, analytics, and emerging digital channels.
• Collaborate with channel specialists to align tactical execution with strategic priorities.
• Analyze marketing performance data to identify trends, opportunities, risks, and growth drivers.
• Develop testing roadmaps and optimization plans designed to improve business outcomes.
• Contribute to agency thought leadership, process improvements, and strategic best practices.

Account Manager

• Serve as the primary point of contact for assigned client accounts.
• Build and maintain strong, long-term relationships with clients through proactive communication and exceptional service.
• Manage client expectations and ensure timely delivery of products and services.
• Handle customer inquiries, concerns, and issues, providing prompt and effective resolution.
• Assist in escalating and resolving complex client concerns when necessary.
• Maintain accurate records of customer interactions, projects, and account activity.
• Manage projects through the complete production lifecycle, from project initiation through final delivery.
• Coordinate print and digital marketing campaigns to ensure quality, accuracy, and timely execution.
• Collaborate with clients and internal teams to gather project specifications and requirements.
• Review project estimates, customer files, proofs, and specifications to ensure accuracy before production.
• Monitor project timelines and communicate status updates to clients and internal stakeholders.
• Work closely with production, fulfillment, creative, data, and technology teams to ensure successful project execution.
• Identify opportunities to expand client relationships through additional products and services.
• Support sales initiatives by identifying customer needs and generating qualified leads.
• Collaborate with Sales Representatives to support account growth and customer retention.
• Ensure clients are informed about available solutions that can help achieve their business objectives.
• Coordinate with vendors and production partners to ensure quality, pricing, and delivery expectations are met.
• Assist with client onboarding, account setup, and workflow implementation.
• Utilize ERP, project management, CRM, and workflow systems to manage client accounts, production schedules, and project performance.
• Leverage technology to improve efficiency, reporting, client communication, and operational visibility.
• Support process improvements and adoption of new technologies that enhance client and team performance.
• Maintain accurate documentation and reporting within organizational systems.

• Serve as the primary point of contact for assigned client accounts.
• Build and maintain strong, long-term relationships with clients through proactive communication and exceptional service.
• Manage client expectations and ensure timely delivery of products and services.
• Handle customer inquiries, concerns, and issues, providing prompt and effective resolution.
• Assist in escalating and resolving complex client concerns when necessary.
• Maintain accurate records of customer interactions, projects, and account activity.
• Manage projects through the complete production lifecycle, from project initiation through final delivery.
• Coordinate print and digital marketing campaigns to ensure quality, accuracy, and timely execution.
• Collaborate with clients and internal teams to gather project specifications and requirements.
• Review project estimates, customer files, proofs, and specifications to ensure accuracy before production.
• Monitor project timelines and communicate status updates to clients and internal stakeholders.
• Work closely with production, fulfillment, creative, data, and technology teams to ensure successful project execution.
• Identify opportunities to expand client relationships through additional products and services.
• Support sales initiatives by identifying customer needs and generating qualified leads.
• Collaborate with Sales Representatives to support account growth and customer retention.
• Ensure clients are informed about available solutions that can help achieve their business objectives.
• Coordinate with vendors and production partners to ensure quality, pricing, and delivery expectations are met.
• Assist with client onboarding, account setup, and workflow implementation.
• Ensure all project information is complete, accurate, and properly communicated to internal teams.
• Utilize ERP, project management, CRM, and workflow systems to manage client accounts, production schedules, and project performance.
• Leverage technology to improve efficiency, reporting, client communication, and operational visibility.
• Support process improvements and adoption of new technologies that enhance client and team performance.
• Maintain accurate documentation and reporting within organizational systems.