Ironclad

Senior Director, Product Marketing

Ironclad

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $225,000 - $276,000 per year

Job Level

Senior

About the role

  • Lead a team of 1 to 2 Product Marketers who each own a specific market area — a cross section of product functionality, competitors and personas. We build expertise in these areas individually and use them as the building blocks of our broader strategy, messaging and positioning
  • Collaborate closely with GTM to develop sales tools, enablement resources, as well as product and persona-focused collateral
  • Focusing on team leadership, team building, mentorship, and setting goals/OKRs for a high-performing Product Marketing team
  • Drive all product launches and ensure GTM readiness across the organization
  • Develop comprehensive launch plans that include messaging, positioning, content, sales enablement materials, and training programs to support successful product adoption
  • Coordinate the timing and execution of product launches to ensure alignment with broader business and marketing objectives
  • Create new ways of working such as GTM & Product Councils to align stakeholders around launches as well as facilitate feedback directly from the field

Requirements

  • Experience within SaaS B2B companies - even if in other roles prior to PMM
  • 10+ years of Product Marketing or relevant experience (at least 5 of those should be direct Product Marketing experience).
  • Procurement experience
  • 3+ years of leading a team
  • Experience crafting compelling, value-driven product and partnerships messaging and positioning
  • Technical competence (knowing the technical ins and outs of how their product works)
  • Great at simplifying complex technical concepts into compelling stories
  • Exhibits empathy for customers & prospects; puts the buyer first in everything they do
  • Able to think big picture and prioritize what’s most important, but also able to roll up sleeves and ship compelling work product.
  • Thrives in fast-paced and sometimes ambiguous situations; enjoys finding the right path forward
Benefits
  • 100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available
  • Market-leading leave policies, including gender-neutral parental leave and compassionate leave
  • Family forming support through Maven for you and your partner
  • Paid time off - take the time you need, when you need it
  • Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
  • Mental health support through Modern Health, including therapy, coaching, and digital tools
  • Pre-tax commuter benefits (US Employees)
  • 401(k) plan with Fidelity with employer match (US Employees)
  • Regular team events to connect, recharge, and have fun
  • And most importantly: the opportunity to help build the company you want to work at
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Product MarketingSaaSB2BGTM strategysales enablementmessagingpositioningproduct launchescontent developmenttechnical competence
Soft Skills
team leadershipmentorshipgoal settingempathystorytellingprioritizationadaptabilitycollaborationproblem-solvingcommunication