
Digital Marketing Specialist
Ironclad
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $80,000 - $100,000 per year
Tech Stack
About the role
- Manage Website Content & Quality: Publish and update CMS content, maintain site hygiene (links, redirects, tagging), and run pre-/post-launch QA to ensure a polished, accessible, and error-free user experience.
- Support Organic Growth & SEO: Implement on-page optimizations, maintain structured data and schema, run SEO audits, publish answer-style content, assist with keyword research, and monitor emerging AI search visibility trends.
- Execute Website Experiments & Personalization: Assist with building A/B tests or personalized experiences in our CRO platform, ensuring correct setup, targeting, and tracking.
- Enable Marketing Campaign Execution: Build landing pages for cross-functional initiatives; partner with Brand, PMM, Demand Gen, and MOPs; and ensure everything renders correctly across devices and browsers.
Requirements
- A collaborative, cross-functional mindset—you enjoy partnering with others to ship great experiences.
- Curiosity and a desire to understand the *why* behind metrics, user behaviors, and website performance.
- A strong willingness to learn and be coached; you actively seek feedback, ask questions, and continuously level up your skills.
- Strong attention to detail and pride in operational excellence, QA, and maintaining high-quality standards.
- A self-motivated, proactive approach—you take ownership, manage your own queue, and anticipate what needs to be done next.
- Interest in learning the full stack of digital experience work: CMS, analytics, SEO, experimentation, and AI-driven search.
- Familiarity with website tools and HTML (CMS, GA4, GTM, Looker Studio) and SEO fundamentals—experience with WordPress and HTML is a plus.
Benefits
- 100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available
- Market-leading leave policies, including gender-neutral parental leave and compassionate leave
- Family forming support through Maven for you and your partner
- Paid time off - take the time you need, when you need it
- Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
- Mental health support through Modern Health, including therapy, coaching, and digital tools
- Pre-tax commuter benefits (US Employees)
- 401(k) plan with Fidelity with employer match (US Employees)
- Regular team events to connect, recharge, and have fun
- And most importantly: the opportunity to help build the company you want to work at
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOA/B testingwebsite optimizationcontent managementstructured dataschema markupkeyword researchwebsite performance analysisHTMLanalytics
Soft Skills
collaborationcuriositywillingness to learnattention to detailoperational excellenceself-motivationproactivityownershipfeedback seekingproblem-solving