IONIX

Performance Marketing

• Own marketing-sourced and marketing-influenced pipeline.
• Set the targets, hit them, and report contribution against bookings.
• Run the ABM program against Tier 1 and Tier 2 target accounts.
• Manage spend, creative testing, audience targeting, and CAC.
• Build segmented, persona-aware campaigns that move contacts from first touch to sales-ready.
• Own the reporting that ties every program to pipeline.

Director of Demand Generation

Product Marketing

• Own messaging and positioning for IONIX across the platform.
• Run product launches from first briefing to post-launch measurement.
• Build and run a content engine that publishes consistently.
• Build sales enablement materials like battlecards and objection-handling guides.
• Track competitor moves and turn that signal into positioning decisions.

Head of Product Marketing

• Define and maintain the positioning for IONIX across the platform and each solution area.
• Translate technical capability into claims buyers act on.
• Run launches from first briefing to post-launch measurement.
• Build the launch narrative, write the assets, coordinate Product and Demand Gen, and report on what the launch moved.
• Build the battlecards, one-pagers, objection-handling guides, and competitive intel that reps use in live deals.
• Track competitor moves, category shifts, and analyst direction.