Director of Demand Generation

IONIX

Director of Demand Generation Marketing at IONIX overseeing demand generation strategies for B2B cybersecurity solutions. Managing pipeline growth through targeted marketing campaigns and programs.

Posted 6/17/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own marketing-sourced and marketing-influenced pipeline.
Set the targets, hit them, and report contribution against bookings.
Run the ABM program against Tier 1 and Tier 2 target accounts.
Manage spend, creative testing, audience targeting, and CAC.
Build segmented, persona-aware campaigns that move contacts from first touch to sales-ready.
Own the reporting that ties every program to pipeline.

Requirements

What you’ll need

8+ years in B2B demand generation, with 3+ years leading the function.
Director level or above.
Cybersecurity experience.
Proven ABM track record against named enterprise accounts.
Hands-on command of paid social, specifically LinkedIn, Meta, and Reddit.
Email and lifecycle marketing depth: segmentation, nurture design, deliverability, and conversion.
Fluency in the modern marketing stack: Clay, HubSpot, Salesforce.

Benefits

Comp & perks

Health insurance
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B demand generationaccount-based marketing (ABM)campaign segmentationnurture designemail marketinglifecycle marketingconversion optimizationaudience targetingcreative testingcustomer acquisition cost (CAC)

Soft Skills

leadershipreportingtarget settingcommunicationstrategic planning