Director, Paid Media Services – Legal Marketing
EverService Holdings, LLC
Demand Generation Manager
Invisible Technologies Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $93,000 - $126,400 per year
Job Level
Mid-LevelSenior
About the role
- Partner closely with sellers to design and execute event-based campaigns that drive attendance, engagement, and follow-up.
- Partner with sellers and marketing to define ICPs (ideal customer profiles) and buying committees, ensuring accurate targeting.
- Own pre-event processes including building targeted prospect lists of speakers, attendees, and other high-potential contacts for each seller.
- Own post-event processes including lead capture, systematic follow-up, nurture sequences, and seller adoption.
- Enable sellers to execute on LinkedIn and email campaigns via automation tools to ensure consistent, personalized outreach for pre and post event outreach.
- Align campaign strategies with audience insights, ensuring messaging and offers resonate with target segments.
- Capture, route, and act on all event leads and inbound signals (website visitors, content downloads, LinkedIn engagement) systematically.
- Build and optimize nurture programs tailored to audience segments, event outcomes, and buying stages.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of experience in B2B demand generation, growth marketing, or performance marketing.
- Proven track record of building campaigns that drive measurable pipeline and revenue.
- Strong knowledge of marketing automation, CRM systems (HubSpot, Salesforce), and outreach tools.
- Analytical mindset with the ability to track follow-up consistency, seller adoption, and campaign ROI.
- Excellent project management skills and ability to run multiple campaigns simultaneously.
Benefits
- Bonuses and equity are included in offers above entry level
- Final compensation is determined by a combination of factors, including location, job-related experience, skills, knowledge, internal pay equity, and overall market conditions.
- Additional details on total compensation and benefits will be discussed during the hiring process.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B demand generationgrowth marketingperformance marketingcampaign buildingmarketing automationCRM systemslead capturenurture programsaudience insightspipeline measurement
Soft skills
analytical mindsetproject managementcommunicationcollaborationorganizational skills
