Demand Generation Manager
Invisible Technologies Inc.
Director, Paid Media Services – Legal Marketing
EverService Holdings, LLC
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Develop and continuously refine the agency's comprehensive Paid Media strategy and playbook, with a heavy emphasis on paid search and paid social
- Craft the optimal structure for the Paid Media department to facilitate scalable growth, efficiency, and exceptional service delivery
- Lead, mentor, and develop a team of Paid Media professionals, from manager-level to individual contributors, through hands-on leadership, coaching, and advanced training
- Lead innovative testing, rollout of new strategies, and exploration of emerging platforms or services to maintain the agency's position as an industry leader
- Act as a strategic advisor for enterprise-level accounts, partnering with the Director of Client Success to ensure client success and retention
- Proactively manage and expand relationships with strategic partners (e.g., Google, Microsoft, Yelp) to enhance service offerings and drive revenue growth
- Own evaluation and procurement of tools and technology to improve automation and efficiencies in Paid Media management
- Remain at the forefront of industry trends, sharing insights and knowledge to elevate the entire team's expertise
- Foster cross-functional collaboration with global teams to streamline processes for holistic marketing success
- Collaborate with the Solutions team to ensure accurate and streamlined tracking and data collection across all Paid Media platforms
- Define resource management model and participate in the recruiting and hiring process for the Paid Media Services department
- Support the Sales team by providing expert insights for scoping and strategizing Paid Media proposals
- Serve as client-facing partner for high-value clients while negotiating media strategies, and incorporating client feedback to drive continuous optimization and trust
- Maintain a feedback-driven mindset, actively listening to client concerns, evolving media plans accordingly, and presenting data-backed recommendations
Requirements
- - 10+ years in Paid Media marketing, preferably within a fast-paced, high-volume marketing agency setting
- - 7+ years of experience managing high-performing teams across all levels
- - Experience marketing to legal or medical practitioners highly prefered
- - Advanced knowledge of and experience with Google Ads and Meta (Facebook) Ads
- - Exceptional communication skills, with the ability to engage and influence at the executive level
- - Prior experience with or deep understanding of the legal industry's unique needs, highly desirable
- - Passion for staying abreast of digital Paid Media industry trends and a desire to contribute thought leadership to the agency and industry
- - Demonstrated history of driving innovation, conducting impactful tests, and enhancing Paid Media performance
- - Bias for action and ability to make decisions quickly and thoughtfully
- - Ability to set a vision and generate stakeholder buy-in
Benefits
- **We’ve got you covered:**
- EverService is proud to offer a variety of benefits to support employees and their families, including:
- - Remote-First Environment
- - Medical, Dental, & Vision Insurance
- - Company 401(k) Matching
- - Monthly Phone & Data Stipend
- - Paid Vacation & Sick Time Off
- **About EverService Holdings, LLC:**
- EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company focuses on end-to-end solutions specialized for the legal, medical, home services, retail and technology industries integrated with clients’ CRM, EHR and operational systems. EverService goes to market with vertically integrated, industry-leading brands.
- *This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.*
- *We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.*
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Paid Media strategypaid searchpaid socialGoogle AdsMeta Adsdata trackingautomationperformance optimizationtesting methodologiesresource management
Soft skills
leadershipmentoringcommunicationcollaborationstrategic advisingclient relationship managementfeedback-driven mindsetdecision-makinginfluencingvision setting
