Interview Kickstart

Performance Marketing

• Responsible for planning, executing and maintaining performance marketing campaigns across channels.
• Responsible for end to end Creative strategy to scale and optimize performance marketing.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Run and analyze continuous multiple experiments to find new opportunities for growth and efficiency.
• Demonstrate ability to work at both the planning level (generating ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data).
• Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports.

Senior Manager – Performance Marketing

SDET

• Designing, developing, and maintaining automation frameworks that can be reused across different types of testing (UI, API, performance, security) instead of writing isolated scripts.
• Driving an AI-first testing strategy by integrating AI-driven solutions into the QA process.
• Implementing and scaling Playwright-based automation across web applications (Python/Django + JavaScript/NextJS).
• Performing manual testing where required (e.g., exploratory testing, edge cases, or quick validation), but spending the majority of time on automation.
• Building CI/CD-integrated test systems to ensure continuous, reliable test coverage.
• Identifying gaps, bottlenecks, and risks in automation pipelines and resolving them proactively.
• Ensuring test reliability, maintainability, and scalability by focusing on frameworks, not one-off scripts.
• Mentoring junior QA engineers and collaborating with developers, DevOps, and product teams to raise quality standards.

Software Development Engineer II

Full-stack Engineer

• You will be closely working with a team of other experienced developers and doing pretty much everything, from developing large features to fixing on-call bugs.
• You will be designing and developing new APIs, optimizing/fixing bugs in the existing APIs, and writing tests for the APIs.
• If there are any on-call bugs, resolving them will be your first priority. And then, you will continue working on the feature development planned for the sprint.
• Additionally, if you have experience/interest in front-end development, you will be contributing to front-end development in NextJS and jQuery.

Software Development Engineer 2

• Develop and maintain full-stack applications
• Collaborate with cross-functional teams
• Participate in code reviews and technical discussions

Software Engineer 1, Fullstack

Email Marketing Manager

• Design and execute targeted nurture sequences to re-engage leads from secondary lead magnets, aligned with overall marketing objectives.
• Drive stronger adoption of Salesforce Marketing Cloud (SFMC) and keep the team updated on new features.
• A/B testing, automation, and performance analysis.
• Create engaging email & whatsapp content and design templates that resonate with our target audience.
• Analyze campaign performance metrics using tools like SFMC, providing insights and recommendations for improvement.
• Drive creative excellence to uplift the performance of campaigns.
• Monitor industry trends and best practices to continually refine and optimize our email marketing efforts.
• Monitoring and reporting of email campaign performance on a weekly, monthly and quarterly basis.

Manager, CRM – Email Marketing

Payroll

• Oversee HR processes related to US payroll
• Manage employee records and ensure compliance
• Collaborate with finance and management teams
• Assist in recruitment and onboarding efforts

Senior Manager – Performance Marketing

Software Development Engineer II

Software Development Engineer 2

Software Engineer 1, Fullstack

Manager, CRM – Email Marketing

Assistant Manager – US HR and Payroll