Interpolitan Money

Marketing Operations Manager

Interpolitan Money

full-time

Posted on:

Location Type: Hybrid

Location: Mumbai • India

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Job Level

SeniorLead

Tech Stack

SQL

About the role

  • Own HubSpot as the single source of truth for marketing and sales operations (Marketing Hub, Sales Hub, and operational workflows)
  • Build, maintain, and optimise complex workflows, automations, and lead scoring models
  • Develop custom properties, objects, and data architecture to support multi-market operations (UK, UAE, India, Canada)
  • Manage HubSpot development work including custom integrations, API connections, and third-party app management
  • Ensure data hygiene, deduplication, and governance across the platform
  • Partner with Sales and SDRs to optimize CRM workflows, deal stages, and pipeline management
  • Support non-marketing HubSpot projects (operational workflows, client communication automation, internal processes)
  • Build and maintain lead lifecycle framework (MQL, SQL, SAL definitions and routing)
  • Implement tracking and attribution for paid and organic leads through to registration/conversion
  • Create and optimize lead scoring models based on behavioural and firmographic data
  • Set up and manage lead routing, assignment rules, and SLA tracking for SDR/Sales teams
  • Track and report on lead source performance, conversion rates, and pipeline contribution by channel
  • Implement UTM tracking standards and ensure proper campaign tagging across all channels
  • Build attribution reporting to understand true ROI of marketing investments
  • Design, build, and optimize automated nurture campaigns across the customer journey
  • Develop segmentation strategies for personalized, multi-touch campaigns
  • Create automated client communication workflows (onboarding, product updates, upsell/cross-sell)
  • Build triggered campaigns based on user behaviour, lifecycle stage, and account signals
  • A/B test email campaigns, subject lines, CTAs, and nurture sequences
  • Monitor campaign performance and optimize for engagement and conversion
  • Ensure compliance with financial services regulations (FCA, GDPR, etc.) in all communications
  • Manage integrations between HubSpot and other tools (Google Ads, LinkedIn Ads, Meta Ads, Google Analytics, data warehouse, etc.)
  • Troubleshoot integration issues and ensure data flows correctly across systems
  • Evaluate, implement, and manage marketing technology tools
  • Work with IT/tech/product resources on technical implementations
  • Maintain documentation for all integrations, workflows, and processes
  • Build and maintain dashboards and reports for leadership and teams
  • Track and report on key metrics: lead volume, conversion rates, pipeline, CAC, ROI by channel
  • Analyse campaign performance and provide optimisation recommendations
  • Support budget planning with data-driven forecasting and scenario modelling
  • Create custom reports for stakeholder requests (Sales, Finance, Leadership)

Requirements

  • 8+ years hands-on experience with HubSpot (Marketing Hub and Sales Hub)
  • Deep knowledge of HubSpot workflows, lead scoring, properties, custom objects
  • Experience with HubSpot integrations, APIs, and app marketplace
  • HubSpot certifications (Marketing Software, Sales Software, or RevOps preferred)
  • 8+ years in Marketing Operations, Revenue Operations, Marketing Automation, or similar role
  • Proven track record building and scaling marketing operations in B2B environments
  • Experience with lead lifecycle management, MQL/SQL frameworks, and attribution modelling
  • Strong understanding of demand generation, nurture campaigns, and conversion optimisation
  • Proficiency with marketing analytics tools (Google Analytics, Google Tag Manager)
  • Experience with paid advertising platforms (Google Ads, LinkedIn Ads) and tracking integrations
  • Comfortable with basic HTML/CSS for email templates and landing pages
  • Familiarity with CRM data architecture, APIs, and database concepts
  • SQL knowledge a plus but not required
  • Data-driven mindset with strong analytical and problem-solving skills
  • Ability to translate business requirements into technical solutions
  • Experience building dashboards and reports for executive audiences
  • Strong attention to detail and commitment to data accuracy
  • Experience partnering with Sales, Marketing, Client services, Product, and Finance teams
  • Excellent communication skills (written and verbal)
  • Ability to manage multiple stakeholders and competing priorities
  • Project management skills and ability to drive initiatives independently
Benefits
  • Clear career progression with managerial prospects for outstanding performers
  • Ongoing learning, development and industry event participation
  • Quarterly team celebrations
  • Paid annual leaves + public holidays as per local in-country norms
  • 2 annual volunteering days
  • 1 wellbeing day
  • Birthday day off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
HubSpotworkflowslead scoringcustom objectsAPI integrationsdata architecturecampaign trackingA/B testingHTMLSQL
Soft Skills
analytical skillsproblem-solvingcommunication skillsattention to detailproject managementstakeholder managementdata-driven mindsetindependent initiativecollaborationorganizational skills
Certifications
HubSpot Marketing SoftwareHubSpot Sales SoftwareHubSpot RevOps