Interpolitan Money

Marketing Operations

• Own HubSpot as the single source of truth for marketing and sales operations (Marketing Hub, Sales Hub, and operational workflows)
• Build, maintain, and optimise complex workflows, automations, and lead scoring models
• Develop custom properties, objects, and data architecture to support multi-market operations (UK, UAE, India, Canada)
• Manage HubSpot development work including custom integrations, API connections, and third-party app management
• Ensure data hygiene, deduplication, and governance across the platform
• Partner with Sales and SDRs to optimize CRM workflows, deal stages, and pipeline management
• Support non-marketing HubSpot projects (operational workflows, client communication automation, internal processes)
• Build and maintain lead lifecycle framework (MQL, SQL, SAL definitions and routing)
• Implement tracking and attribution for paid and organic leads through to registration/conversion
• Create and optimize lead scoring models based on behavioural and firmographic data
• Set up and manage lead routing, assignment rules, and SLA tracking for SDR/Sales teams
• Track and report on lead source performance, conversion rates, and pipeline contribution by channel
• Implement UTM tracking standards and ensure proper campaign tagging across all channels
• Build attribution reporting to understand true ROI of marketing investments
• Design, build, and optimize automated nurture campaigns across the customer journey
• Develop segmentation strategies for personalized, multi-touch campaigns
• Create automated client communication workflows (onboarding, product updates, upsell/cross-sell)
• Build triggered campaigns based on user behaviour, lifecycle stage, and account signals
• A/B test email campaigns, subject lines, CTAs, and nurture sequences
• Monitor campaign performance and optimize for engagement and conversion
• Ensure compliance with financial services regulations (FCA, GDPR, etc.) in all communications
• Manage integrations between HubSpot and other tools (Google Ads, LinkedIn Ads, Meta Ads, Google Analytics, data warehouse, etc.)
• Troubleshoot integration issues and ensure data flows correctly across systems
• Evaluate, implement, and manage marketing technology tools
• Work with IT/tech/product resources on technical implementations
• Maintain documentation for all integrations, workflows, and processes
• Build and maintain dashboards and reports for leadership and teams
• Track and report on key metrics: lead volume, conversion rates, pipeline, CAC, ROI by channel
• Analyse campaign performance and provide optimisation recommendations
• Support budget planning with data-driven forecasting and scenario modelling
• Create custom reports for stakeholder requests (Sales, Finance, Leadership)

Marketing Operations Manager

Executive Assistant

• Create leverage for the CEO, protecting focus, driving execution, and ensuring operational precision across strategic priorities.
• Operate as a disciplined gatekeeper, an internal connector, and a highly organised executor who ensures alignment between the CEO’s agenda and business outcomes.
• Operate with maturity, discretion, and judgement.

Marketing Operations Manager

Senior Executive Assistant