InterContinental Lyon - Hotel Dieu

Marketing

• Support the implementation of marketing initiatives aimed at increasing occupancy across the hotel, restaurants, and conference & banquet spaces.
• Design graphic materials (posters, brochures, newsletters, sales presentations, offers, etc.) that align with InterContinental’s “Discreet Luxury” positioning.
• Assist in creating and updating visual assets according to the needs of different hotel departments.
• Support the development of communication content in collaboration with the sales and marketing teams.
• Assist with photo shoot organization, from planning to selecting final visuals.
• Maintain and regularly update the photo library to ensure consistent use of imagery across communication materials.
• Help source suppliers for marketing materials (print, digital, promotional items).
• Assist in managing tender processes, supporting negotiations where needed.
• Contribute to the management of the hotel’s social media accounts (Facebook, Instagram, LinkedIn, etc.).
• Support the setup of social media advertising campaigns and monitor their performance.
• Contribute to implementing SEO (organic) and SEA (paid search) strategies.
• Assist in creating email marketing campaigns and managing contact lists.
• Track and coordinate communications activities with influencers, the press, and partners.

Marketing & Communications Apprentice

Sales

• Assist the Sales team and Commercial Management with their daily tasks.
• Handle inquiries addressed to the hotel (business travelers, seminars, leisure groups, dinners, cocktails, etc.) and identify client expectations to respond to their needs with high quality.
• Coordinate events with the banqueting teams and external suppliers.
• Conduct research and analysis on target markets and competitors.
• Assist in organizing and hosting fam trips and events for hotel clients.
• Perform any other ad hoc or regular tasks as requested by management.

Marketing & Communications Apprentice

Sales Trainee