InterContinental Lyon - Hotel Dieu

Marketing & Communications Apprentice

InterContinental Lyon - Hotel Dieu

internship

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Location Type: Office

Location: Lyon • France

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Job Level

Entry Level

About the role

  • Support the implementation of marketing initiatives aimed at increasing occupancy across the hotel, restaurants, and conference & banquet spaces.
  • Design graphic materials (posters, brochures, newsletters, sales presentations, offers, etc.) that align with InterContinental’s “Discreet Luxury” positioning.
  • Assist in creating and updating visual assets according to the needs of different hotel departments.
  • Support the development of communication content in collaboration with the sales and marketing teams.
  • Assist with photo shoot organization, from planning to selecting final visuals.
  • Maintain and regularly update the photo library to ensure consistent use of imagery across communication materials.
  • Help source suppliers for marketing materials (print, digital, promotional items).
  • Assist in managing tender processes, supporting negotiations where needed.
  • Contribute to the management of the hotel’s social media accounts (Facebook, Instagram, LinkedIn, etc.).
  • Support the setup of social media advertising campaigns and monitor their performance.
  • Contribute to implementing SEO (organic) and SEA (paid search) strategies.
  • Assist in creating email marketing campaigns and managing contact lists.
  • Track and coordinate communications activities with influencers, the press, and partners.

Requirements

  • Currently enrolled in a Bac+5 program in marketing, communications, or digital studies, with a specialization in digital marketing or visual creation.
  • Strong command of graphic creation tools (Photoshop, InDesign, Canva, etc.) and office software (Microsoft Office).
  • Familiarity with social media management tools and online advertising platforms (Facebook Ads, Instagram Ads, etc.).
  • Interest in the luxury sector and an understanding of the InterContinental brand positioning.
  • Creative, autonomous, detail-oriented, and well organized.
  • Sensitivity to the expectations of high-end clientele and the ability to convey the brand’s luxury image.
Benefits
  • A connected and committed staff canteen
  • Work at France’s best hotel (World Travel Awards 2021, 2022, 2023 and 2024) and at the world’s best hotel bar (Villégiature Award 2021)
  • Attractive premises in the city’s most beautiful establishment
  • One paid day to participate in a volunteer activity
  • Internal events with the teams
  • Health insurance covering 70% for you and your family
  • Two consecutive days off and continuous shifts without split breaks
  • Public transport subsidy covering 75%
  • Preferential rates at the group’s properties
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
graphic designSEOSEAemail marketingcontent creationphoto shoot organizationcommunication content developmentsocial media advertisingmarketing initiativessupplier sourcing
Soft Skills
creativeautonomousdetail-orientedwell organizedsensitivity to high-end clientelecommunicationcollaborationnegotiation