Intellibright

Project Manager

• Manage timelines, task assignments, and deliverables across SEO, Paid Ads, Websites, Social, and Strategy projects
• Coordinate day-to-day operations within a portfolio of multiple client accounts, ensuring projects run smoothly and meet expectations
• Facilitate internal check-ins and client status meetings to keep everyone aligned
• Track project milestones, update stakeholders, and escalate risks or blockers when needed
• Maintain clean documentation, timelines, and project management tools like Jira
• Support process improvements that help our team operate more efficiently
• Collaborate cross-functionally with marketing, creative, and client teams to ensure seamless delivery**

Conversion Rate Optimizer

• Conversion optimization across websites and the full funnel from entry point through conversion
• Analysis of user behavior using analytics, heatmaps, session recordings, and funnel analysis
• Identification of conversion bottlenecks and UX friction impacting lead and revenue outcomes
• Evaluation of how channel traffic from Paid Media, SEO, and Social interacts with on-site experience
• Development and prioritization of CRO hypotheses tied directly to business and performance goals
• Design, execution, and analysis of A/B and multivariate tests across layouts, forms, CTAs, and messaging
• Recommendation and implementation of UX, design, and content changes that improve clarity and conversion
• Hands on work in WordPress to implement page updates, templates, and conversion focused enhancements
• Collaboration with strategy, Paid Ads, SEO, and Social teams to align on traffic intent and campaign goals
• Clear reporting on results with a focus on measurable outcomes rather than vanity metrics

Conversion Rate Optimization Specialist – Contractor

SEO Marketing

• Paid Search and Paid Social performance across a portfolio of mid market and enterprise clients
• Definition and ownership of KPIs across spend efficiency, lead quality, conversion performance, and revenue contribution
• Full funnel SEM strategy aligned to business goals, not platform metrics
• Authority to recommend pivots, budget reallocations, or increased investment based on performance signals
• Intent, keyword, and query strategy across branded, non branded, local, and high value demand
• Budget allocation, pacing, and optimization decisions tied directly to measured business impact
• Integration of SEM strategy with CRO, landing page performance, and website experience
• Cross channel alignment with SEO to maximize SERP visibility and total intent coverage
• Guardrails for platform automation, AI bidding, and recommendation adoption
• Partnership with Analytics to develop AI powered insights, alerts, and forecasting frameworks
• Executive ready performance narratives that move conversations from metrics to direction
• Proactive identification of risk, inefficiency, and growth opportunity
• Mentorship and elevation of SEM specialists and managers
• Contribution to client retention, expansion, and long term account health**

Senior SEM Manager

Content Manager

• Editing, revising, and finalizing long- and short-form content including blogs, website copy, landing pages, and marketing materials
• Ensuring content meets the “Five Cs” standard: Clarity, Consistency, Cohesion, Conviction, and Correctness, with strong attention to EEAT principles
• Proofreading content for grammar, spelling, syntax, accuracy, and flow
• Maintaining consistency in brand voice, tone, formatting, and style across clients and deliverables
• Collaborating with Content Marketing Managers, Strategists, and contract writers to ensure message alignment and quality standards
• Managing edits and revisions efficiently across multiple projects and deadlines
• Applying SEO best practices during the editing process to support visibility and performance
• Fact-checking content to ensure accuracy and credibility
• Supporting editorial calendars and helping keep publishing schedules on track**

Content Editor

Copywriter

• Writing original long- and short-form content including blog articles, website copy, landing pages, and marketing materials
• Translating complex ideas into clear, engaging, and audience-friendly writing
• Researching client industries, products, services, and target audiences
• Ensuring all content meets the Five Cs standard: Clarity, Consistency, Cohesion, Conviction, and Correctness, with attention to EEAT principles
• Applying basic SEO best practices to support search visibility and performance
• Revising copy based on feedback from editors, strategists, and clients
• Maintaining consistency in brand voice, tone, and messaging across deliverables
• Managing assignments and deadlines responsibly in a fast-paced environment
• Fact-checking content to ensure accuracy and credibility**

Freelance Copywriter

Data Engineer

• The evolution of Intellibright’s marketing and revenue analytics infrastructure, ensuring scalability, reliability, and clarity
• End to end ownership of the analytics and reporting ecosystem, including data integrity, pipelines, models, dashboards, and documentation
• Design and maintenance of data pipelines from ad platforms and CRMs into BigQuery
• Canonical data models that connect marketing events to pipeline, sales, and revenue
• Validation of data flows and transformations to ensure accuracy and consistency across systems
• Trusted source of truth for performance data across Paid Search, SEO, Paid and Organic Social, Display, Connected TV, Web, CRM, and offline conversions
• Delivery of modeled data into visualization tools that power executive dashboards and internal reporting
• Expansion of full funnel reporting frameworks that reinforce revenue accountability for clients and internal teams
• Partnership with the Chief Digital Officer and senior leaders to prioritize analytics and engineering initiatives
• Support of QBRs and strategic planning through trusted, defensible performance insight
• Evaluation and optimization of analytics tooling including GA4, Looker Studio, BigQuery, CRM integrations, and attribution frameworks
• Identification of opportunities to automate workflows, improve reliability, and reduce manual effort
• Establishment of documentation, standards, and best practices for analytics and data engineering

Project Manager

Conversion Rate Optimization Specialist – Contractor

Senior SEM Manager

Content Editor

Freelance Copywriter

Senior Manager, Marketing Analytics, Data Engineering