Intellibright

Performance Marketing

• Full accountability for Paid Search and Paid Social performance across all client accounts
• KPI definition, ownership, and enforcement across spend efficiency, lead quality, conversion performance, and revenue contribution
• The standard of excellence for how paid media is planned, executed, reported, and improved at Intellibright
• Full-funnel paid media strategy aligned to business outcomes, not platform metrics
• Final authority on budget allocation, pacing, and optimization decisions tied to measured client impact
• Intent, keyword, and query strategy across branded, non-branded, local, and high-value demand
• Integration of paid media strategy with CRO, landing page performance, and website experience
• Cross-channel alignment with SEO to maximize total SERP visibility and demand capture
• Guardrails for platform automation, AI bidding, and recommendation adoption. Platforms do not make decisions here, you do.
• Partnership with Analytics to develop AI-powered insights, alerts, and forecasting frameworks that guide faster, smarter decisions
• Performance assessment with the authority and confidence to recommend pivots, budget reallocations, or increased investment based on signals
• Executive-ready performance narratives that move conversations from metrics to direction
• Hiring, mentorship, and elevation of SEM managers and specialists
• Contribution to client retention, expansion, and long-term account health
• Proactive identification of risk, inefficiency, and growth opportunity across the portfolio

Director of Paid Media

Social Media Manager

• Develop and execute monthly content calendars for multiple clients across diverse industries, as well as Intellibright’s own social channels. Bring fresh, creative ideas to the table that align with each client’s goals, audience, and brand voice.
• Manage and schedule posts using Sprout Social (training provided) to ensure timely delivery and consistent messaging. Learn and adapt to new tools quickly to improve efficiency and output.
• Stay ahead of AI advancements, video algorithm updates, and emerging social platforms. Evaluate new tools and trends for potential adoption across our client portfolio and Intellibright’s own channels.
• Plan and execute paid social media strategies to boost posts, increase reach, and drive engagement across platforms. Optimize for each client’s objectives, audience, and industry.
• Identify, troubleshoot, and resolve social media platform issues for both clients and IB’s accounts, ensuring smooth day-to-day operations.
• Monitor, respond to, and engage with customer reviews in real time across platforms — surfacing actionable insights to improve brand perception and drive results.
• Collaborate with design vendors while creating light visual assets in Canva, Figma, or similar tools. Comfort with basic design or willingness to learn is key.
• Track and analyze performance of paid and organic campaigns for multiple clients, turning data into actionable insights that drive improved engagement and ROI.

Director of Paid Media

Social Media Coordinator