Market Research Analyst

Intellibright

Market Research Analyst at a fast-growing digital marketing agency. Investigating key industry insights and contributing to strategy and content development.

Posted 7/14/2026part-timeAustin • Texas • 🇺🇸 United StatesMid-LevelSenior💰 $30 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong research capabilities, utilizing government data tools and industry publications to derive actionable insights. Proficient in translating complex data into clear summaries while managing multiple projects independently.

Highest-signal resume keywords

Research SkillsData AnalysisWritten CommunicationSEO Tools ExperienceDetail-Oriented

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data AnalysisResearch Brief WritingMarket ResearchBuyer Persona DevelopmentSEO Optimization

Soft Skills

Detail-OrientedOrganizational SkillsCuriosityIndependent WorkCommunication Skills

Tools & Technologies

U.S. Census BureauPew Research CenterGoogle DocsGoogle SheetsSemrushAhrefsGoogle Trends

Industry Keywords

MarketingCommunicationsSociologyDemographicsPublic Policy

About the role

Key responsibilities & impact

Investigate assigned industries to uncover key insights, trends, and competitive dynamics
Identify major customer pain points, including internal challenges, marketing frustrations, and how businesses experience working with marketing agencies
Document best practices, target customer profiles, and sensitivity considerations unique to each industry
Surface keyword opportunities, ideal marketing channels, and strategic options including local market factors
Build and deepen buyer personas using sources such as the U.S. Census Bureau (ACS), Pew Research Center, and industry publications
Research demographic makeup, average budgets, income ranges, and psychographic drivers for key customer segments
Translate raw data into clear, actionable insights that writers and strategists can apply immediately
Research neighborhoods, landmarks, and local identifiers that strengthen local SEO targeting for client campaigns
Conduct seasonal and storm-related research to inform timely content and campaign strategies
Research best practices for agency deliverables including case studies, press releases, and blog content
Identify emerging formats, citation benchmarks, and audience expectations by content type
Assist with gathering client quotes, testimonials, and data points to support case study development
Support the coordination of brief client conversations or surveys

Requirements

What you’ll need

Currently pursuing a degree in Marketing, Communications, Business, Journalism, Sociology, or a related field
Strong research instincts and comfort working with government data tools such as the U.S. Census Bureau and Pew Research Center
Excellent written communication skills with the ability to translate complex findings into clear summaries
Detail-oriented and organized; you track sources and document your process
Comfortable working independently and managing multiple projects with light supervision
Curious by nature; you ask why before accepting what you find at face value
Familiarity with Google Docs, Sheets, or similar productivity tools
Experience with SEO tools such as Semrush, Ahrefs, or Google Trends is a plus
Background or coursework in data analysis, sociology, demographics, or public policy is a plus
Experience writing research briefs, reports, or structured summaries is a plus

Benefits

Comp & perks

Hourly Rate: Up to $30/hr based on experience
Hours: 10 to 20 hours per week with a flexible schedule built around your coursework
Portfolio: A growing portfolio of real research deliverables you can share with future employers
Mentorship: Mentorship from experienced strategists and content leads
Experience: Hands-on exposure to SEO, content strategy, paid media, and local marketing from the inside