Integral.

General

• Strategic and operational management of Paid Media campaigns
• Define, plan and execute the overall acquisition strategy: Search (SEA/SEM), Paid Social, Programmatic
• Build and optimize multichannel campaigns according to objectives (traffic, conversions, sales, ROAS)
• Ensure operational quality: account structuring, weekly monitoring, bid management adjustments, A/B testing
• Monitor key performance indicators (KPI / ROAS / CPA / CPC / CRO / sales / share of voice)
• Create dashboards, reports and insights to derive actionable recommendations
• Maintain active monitoring of trends: new Search (SEA/SEM) formats, AI & automation, and Meta/Google developments

Digital Media Strategist

SEO Marketing

• Analyze and understand each client's sectoral, geographic, and strategic challenges
• Implement SEO strategies for different types of websites (local, e-commerce, franchise, and YMYL)
• Apply SEO and GEO (Generative Engine Optimization) best practices in your recommendations to optimize clients' visibility in search results and generative responses (Google AI Overviews, ChatGPT, Perplexity, etc.)
• Manage a client portfolio under the supervision of a team lead
• Contribute to strategic client relationships
• Execute ad hoc assignments: technical audits, redesign support, UX audits, etc.
• Analyze performance reports and meet with clients to present monthly results

SEO Strategist

• Analyze and understand each client's sectoral, geographic, and strategic challenges
• Implement SEO strategies for different types of websites (local, e‑commerce, franchise, and YMYL)
• Design GEO (Generative Engine Optimization) strategies: anticipate the impact of generative engines and LLMs (ChatGPT, Gemini, Perplexity, Google AI Overviews, etc.) on clients' organic visibility and adapt strategies accordingly
• Support the department head with annual reviews, strategy renewals, and management of complex performance issues
• Manage a client portfolio
• Act as a strategic partner to clients
• Execute one-off assignments: technical audits, redesign support, UX audits, etc.
• Analyze performance reports and meet with clients to present monthly results
• Collaborate with one or more team members
• Monitor and disseminate SEO/GEO best practices within the team
• Assist the department head in structuring the department (new product, new internal process, etc.)

Digital Media Strategist

SEO Strategist

Senior SEO Strategist