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Digital Media Strategist
Integral.Digital Media Strategist leading multichannel Paid Acquisition strategies and overseeing performance metrics. Join Digitad, a digital performance agency shaping client growth through advanced media tactics.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in strategic and operational management of Paid Media campaigns, with a strong focus on multi-channel strategies and advanced proficiency in Google Ads, Bing Ads, and Meta Ads. Capable of analyzing performance metrics and creating actionable insights through dashboards and reports.
Highest-signal resume keywords
Paid Media ExperienceGoogle Ads ProficiencyMulti-Channel Strategy KnowledgeDashboard Creation ExperienceBilingual in French and English
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
Search Engine AdvertisingSocial Media AdvertisingProgrammatic AdvertisingBid ManagementA/B TestingKPI MonitoringGoogle Analytics 4Google Tag ManagerTracking & AttributionMedia Planning
Soft Skills
Analytical SkillsClear CommunicationProactivityClient Interaction
Tools & Technologies
Looker StudioGoogle AdsBing AdsMeta Ads
Certifications & Qualifications
Degree in Digital Marketing
Industry Keywords
Paid MediaAcquisition StrategyTraffic OptimizationConversionsReturn on Ad Spend (ROAS)Cost Per Acquisition (CPA)Cost Per Click (CPC)Conversion Rate Optimization (CRO)
About the role
Key responsibilities & impact- Strategic and operational management of Paid Media campaigns
- Define, plan and execute the overall acquisition strategy: Search (SEA/SEM), Paid Social, Programmatic
- Build and optimize multichannel campaigns according to objectives (traffic, conversions, sales, ROAS)
- Ensure operational quality: account structuring, weekly monitoring, bid management adjustments, A/B testing
- Monitor key performance indicators (KPI / ROAS / CPA / CPC / CRO / sales / share of voice)
- Create dashboards, reports and insights to derive actionable recommendations
- Maintain active monitoring of trends: new Search (SEA/SEM) formats, AI & automation, and Meta/Google developments
Requirements
What you’ll need- Minimum 5 years of Paid Media experience
- Advanced proficiency in Google Ads, Bing Ads, Meta Ads
- Strong knowledge of multi-channel strategies: Search, Social, Display, Retail
- Proficiency with GA4, Google Tag Manager, tracking & attribution
- Strong analytical, interpretation and synthesis skills
- Experience creating and maintaining dashboards (Looker Studio or equivalent)
- Building media plans and participating in pre-sales
- Comfortable with client interactions: clear communication, proactivity, and a strong ability to recommend solutions
- Degree in digital marketing or equivalent
- Bilingual in French and English
Benefits
Comp & perks- 3 weeks paid vacation in the 1st year / 4 weeks in the 2nd year / 5 weeks from year 3
- 4.5-day workweek with the office closed Friday afternoons
- Up to 9 weeks per year of remote work from abroad
- Group insurance (prescription drug, dental) after 3 months
- Numerous team events: potlucks, parties, snacks & beer, after-work happy hours
- 2 pet days per week to bring your pet to the office (or meet colleagues' pets)
- One annual team offsite
- Opportunity to become a Trainer at the La Fusée training center