Digital Media Strategist

Integral.

Digital Media Strategist leading multichannel Paid Acquisition strategies and overseeing performance metrics. Join Digitad, a digital performance agency shaping client growth through advanced media tactics.

Posted 7/11/2026contractMontreal • 🇨🇦 CanadaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Strategic and operational management of Paid Media campaigns
Define, plan and execute the overall acquisition strategy: Search (SEA/SEM), Paid Social, Programmatic
Build and optimize multichannel campaigns according to objectives (traffic, conversions, sales, ROAS)
Ensure operational quality: account structuring, weekly monitoring, bid management adjustments, A/B testing
Monitor key performance indicators (KPI / ROAS / CPA / CPC / CRO / sales / share of voice)
Create dashboards, reports and insights to derive actionable recommendations
Maintain active monitoring of trends: new Search (SEA/SEM) formats, AI & automation, and Meta/Google developments

Requirements

What you’ll need

Minimum 5 years of Paid Media experience
Advanced proficiency in Google Ads, Bing Ads, Meta Ads
Strong knowledge of multi-channel strategies: Search, Social, Display, Retail
Proficiency with GA4, Google Tag Manager, tracking & attribution
Strong analytical, interpretation and synthesis skills
Experience creating and maintaining dashboards (Looker Studio or equivalent)
Building media plans and participating in pre-sales
Comfortable with client interactions: clear communication, proactivity, and a strong ability to recommend solutions
Degree in digital marketing or equivalent
Bilingual in French and English

Benefits

Comp & perks

3 weeks paid vacation in the 1st year / 4 weeks in the 2nd year / 5 weeks from year 3
4.5-day workweek with the office closed Friday afternoons
Up to 9 weeks per year of remote work from abroad
Group insurance (prescription drug, dental) after 3 months
Numerous team events: potlucks, parties, snacks & beer, after-work happy hours
2 pet days per week to bring your pet to the office (or meet colleagues' pets)
One annual team offsite
Opportunity to become a Trainer at the La Fusée training center

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Search Engine AdvertisingSocial Media AdvertisingProgrammatic AdvertisingBid ManagementA/B TestingKPI MonitoringGoogle Analytics 4Google Tag ManagerTracking & AttributionMedia Planning

Soft Skills

Analytical SkillsClear CommunicationProactivityClient Interaction

Certifications

Degree in Digital Marketing