InspiraFarms Cooling

SEO Content Specialist

InspiraFarms Cooling

full-time

Posted on:

Location Type: Remote

Location: Canada

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 CA$55,000 per year

About the role

  • Assist subject matter experts and senior leaders in developing high-interest, high-impact editorial content—including blogs, guides, case studies,
  • Collaborate with the SEO team to optimize content and complete any special projects.
  • Write and edit content in partnership with editors and senior writers that aligns with search intent, user needs, and organizational goals.
  • Adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity.
  • Stay up to date on the latest developments, trends, and data around the future of higher education.
  • Grow and adapt to the evolving needs of the Inspira Education team in a rapid-growth environment.

Requirements

  • 2+ years of experience in copywriting and editing
  • Deep understanding of on-page SEO fundamentals (E-E-A-T, search intent, semantic SEO, helpful content principles, information gain), and how to format content accordingly to maximize visibility on SERPs
  • Strong understanding of Generative Engine Optimization (GEO) strategies, and how to format content accordingly to maximize visibility in LLM-driven environments
  • Demonstrated ability to adapt content for multiple channels and formats (web, social, video, forums) while maintaining originality and clarity.
  • Exceptional research skills and ability to absorb complex topics and produce targeted content
  • Demonstrated ability to simplify complex topics into engaging, digestible, and user-friendly content.
  • Strong collaboration skills
  • Superior attention to detail and a stickler for accurate grammar
  • Ability to multitask and meet tight deadlines
  • Excellent time management skills with the ability to multi-task, meet deadlines, and maintain high standards.
  • Ability to follow specific guidelines for formatting, SEO, GEO, and conversion
  • Bonus: Familiarity with multimedia content creation (Canva/Adobe Suite, podcasting) and video editing
  • Based in Canada
Benefits
  • 100% coverage of health, vision, and dental benefits
  • Flexible Paid-time Off
  • Learning and Development Budget
  • Retirement Savings Plans - 401k with matching
  • Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingeditingon-page SEOGenerative Engine Optimizationcontent formattingresearch skillscontent adaptationmultimedia content creationvideo editing
Soft Skills
collaborationattention to detailtime managementmultitaskingability to simplify complex topics