Insomnia Cookies

Product Manager

• Own the full product lifecycle — strategy, roadmap, execution — across digital ordering, loyalty, our mobile app, delivery, and the internal tools that keep our bakeries humming.
• Work closely with stakeholders to set the vision for both our guest-facing platforms and our internal tools and systems.
• Own a single, unified roadmap spanning digital ordering, loyalty, mobile app, and delivery integrations — plus the internal tools that support store operations, our People activities, and our support center.
• Partner closely with our Engineering Directors to turn roadmap priorities into buildable plans.
• Spot and champion opportunities to apply AI/ML to guest-facing and in-store experiences — personalization, ordering intelligence, tools that make the Crew's shift easier — and partner with Engineering to design and build them.
• Take a lead role in evolving our delivery integrations, and in managing and improving our commercial relationships with third-party delivery platforms.
• Build and mentor Insomnia's product management function.
• Approach the work with a quantitative eye and a deep understanding of the metrics that underpin our digital success.

Director of Digital Product

Financial Planning and Analysis

• Drive smart, data-informed decisions across the business.
• Analyze data to provide actionable insights.
• Collaborate with cross-functional teams.

FP&A Analyst

Digital Marketing

• Own day-to-day management of web and app content, including new product additions, pricing updates, promotional changes, and store information across all digital touchpoints
• Maintain and update digital menu boards across all retail locations, ensuring accuracy and alignment with campaign and product launch timing
• Serve as the internal content liaison between the marketing team and the creative team, managing the intake, trafficking, and deployment of digital assets
• Maintain the digital content calendar, planning and executing campaign updates across the website, app, and menu boards in sync with the broader integrated marketing calendar
• Coordinate with the Marketing Project Manager to ensure digital asset deadlines are built into campaign timelines and met consistently
• Keep all digital content current and accurate, flagging conflicts or gaps in the calendar before they become launch-day problems
• Own coupon code creation, setup, maintenance, and reporting across all digital platforms
• Ensure promotional offers are configured correctly in back-end systems and displaying accurately on front-end customer-facing platforms
• Track offer performance and flag anomalies or redemption issues quickly
• Assist with campaign analysis and reporting, pulling data to help the Digital Marketing team understand what's working and where there's room to optimize
• Support conversion optimization efforts by identifying friction points in the digital customer journey across the website, app, and delivery platforms
• Participate in digital marketing strategy sessions and bring a curious, ground-level perspective on how customers actually experience Insomnia online and in-store

Director of Digital Product

FP&A Analyst

Digital Marketing Coordinator