Insomnia Cookies

Data Scientist

• Collaborate with teams to design and implement ML models for personalization, recommendations, targeting, and operational improvements.
• Develop predictive and forecasting solutions that use first-party data to support marketing, store operations, and inventory planning.
• Integrate models into production environments, partnering with engineers to ensure scalability, reliability, and maintainability.
• Contribute to experimentation efforts, helping design and analyze A/B tests to measure impact.
• Support ongoing model monitoring and refinement, ensuring quality, fairness, and explainability remain central.
• Work across the business to explore new opportunities where data science and ML can improve customer experience or operational efficiency.

Senior Machine Learning, Data Science Lead

Human Resources

• Partner closely with Regional Directors and Field Operations leaders to align people strategies with business goals and growth plans.
• Translate business needs into actionable HR solutions through workforce planning, organizational design, succession planning, and leadership development across the region.
• Use data and insights to identify trends, risks, and opportunities related to engagement, retention, performance, and talent gaps.
• Act as a subject matter expert and escalation point for complex employee relations matters, including performance management, corrective action, investigations, and terminations.
• Coach and influence field leaders on effective people management practices, difficult conversations, and risk mitigation.
• Oversee and conduct internal investigations, ensuring fair, consistent, and compliant outcomes with thorough documentation.
• Coach and influence field leaders to be confident, effective people managers who live our values.
• Partner with Talent and Operations teams to support hiring, onboarding, and retention strategies across the region.
• Drive engagement initiatives that strengthen connection, culture, and belonging for field teams.
• Lead or support regional employee engagement initiatives, including survey execution, analysis, action planning, and leader enablement.
• Champion Insomnia Cookies’ culture and values efforts across the field organization.
• Provide guidance to leaders on compensation decisions, job leveling, promotions, and performance-based rewards within established frameworks.
• Partner with the People Team on benefits administration, program enhancements, and communication strategies that support field employees.
• Support operationalization of learning and development programs in the field.
• Identify trends in turnover, compensation competitiveness, and engagement, and recommend targeted solutions.
• Ensure compliance with federal, state, and local employment laws across multiple jurisdictions, including wage and hour laws, Fair Work Week, FMLA, OSHA, EEO, and ADA.
• Stay ahead of employment law changes and HR best practices, advising leaders on implications and solutions.
• Promote consistent, compliant, and people-first practices across all locations.
• Partner closely with the broader People Team to drive consistency, scale best practices, and support enterprise-wide initiatives.
• Perform other duties as needed in support of the People Team and business objectives.

Senior Field HRBP

People Operations

• Serve as both a primary executor of onboarding processes and a key owner of leave of absence administration.
• Ensure smooth transitions for employees entering the organization and provide critical support throughout leave events.
• Administer and manage the full lifecycle of leave of absence cases, ensuring compliance with federal, state, and local regulations.
• Serve as a primary point of contact for employees and managers regarding leave processes, policies, and expectations.
• Partner with third-party administrators, where applicable, to ensure a seamless leave experience.
• Maintain accurate records, documentation, and timely communications related to all leave cases.
• Provide administrative and case management support for complex or escalated leave situations.
• Process new hires in HRIS (Currently UKG) to ensure accurate and timely setup.
• Maintain I-9 compliance through E-Verify, including case management and reverifications.
• Audit new hire offer letters to ensure accuracy and compliance.
• Manage the background check process for the U.S. and Canada, including required communications.
• Troubleshoot onboarding system issues to ensure a smooth hiring experience.
• Triage and respond to employee inquiries through the People Team ticketing system (FreshDesk), escalating as needed.
• Provide timely, accurate, and empathetic support across HR topics, with a strong focus on leave and onboarding questions.
• Support unemployment claim processing and documentation.
• Assist with employee data requests, audits, and government reporting.
• Identify opportunities to improve onboarding and leave processes for efficiency and employee experience.
• Maintain and enhance knowledge base documentation and response templates.
• Support data validation efforts, including audits and compliance checks.
• Partner with cross-functional teams to improve HR systems and workflows.

Leave & People Operations Specialist

Marketing

• Own the end-to-end performance and lifecycle marketing strategy across paid and owned channels.
• Define acquisition, retention, frequency, and LTV goals in partnership with Marketing and Analytics leadership.
• Ensure paid and owned channels are integrated into a seamless customer journey.
• Oversee paid media strategy, planning, and optimization across key channels, including paid social, search, app install, and emerging platforms.
• Manage agency partners and/or in-house teams responsible for media execution.
• Own paid media budgets, pacing, and performance, with accountability for CAC, ROAS, and incremental growth.
• Lead lifecycle strategy and execution across email, SMS, push notifications, in-app messaging, and loyalty communications.
• Define segmentation, journey orchestration, cadence, and personalization frameworks.
• Ensure owned channels drive retention, frequency, and customer value, not just transactions.
• Lead customer data and segmentation strategy, defining actionable segments based on behavior, frequency, value, and lifecycle stage.
• Drive adoption and activation of a Customer Data Platform (CDP), using insights to inform targeting, personalization, testing, and investment decisions across paid and owned channels.
• Own performance KPIs across paid and owned channels, including CAC, ROAS, retention, repeat rate, frequency, and LTV.
• Partner with Analytics to develop dashboards, testing frameworks, and attribution approaches.
• Use insights and experimentation to continuously optimize channel mix, messaging, and investment.
• Partner closely with Brand and Creative teams to align performance marketing with brand strategy and creative direction.
• Collaborate with Digital, and Operations teams to ensure marketing programs align with the guest experience.
• Lead, mentor, and grow a high-performing performance and lifecycle marketing team.

Director, Lifecycle Marketing

General Counsel

• Lead and oversee contract management for the company, including drafting, negotiating, interpreting, and maintaining a wide range of commercial agreements (e.g., leases, supply, manufacturing, vendor, marketing, technology, and service contracts).
• Provide clear, practical, and business-oriented guidance on contract terms, risk allocation, compliance obligations, and dispute resolution.
• Partner with the People Team on employment law compliance, policies, and employee relations, while serving as a trusted advisor to other business functions (including Operations, Growth, Marketing, Finance, and Digital) on a wide range of commercial and strategic matters.
• Partner with outside counsel on litigation, employment, intellectual property, and regulatory issues.
• Assist in overseeing the company’s trademark portfolio and related brand protection initiatives.
• Conduct and supervise legal research and analysis to advise on laws, regulations, and policies affecting the company’s operations, products, and growth.
• Proactively identify, assess, and mitigate legal and regulatory risks across business initiatives.
• Support the CLO in building scalable templates, processes, and playbooks that enable business speed while maintaining compliance and managing risk.
• Review marketing, digital, and employment materials for legal and regulatory compliance.
• Assist with management of disputes, pre-litigation matters, and agency investigations as needed.
• Manage or support special projects as business priorities evolve.

Director, Legal Counsel

Supply Chain

• Own demand forecasting, supply planning inputs, and financial forecasts across product categories and geographies (UK & Canada).
• Lead variance analysis for supply chain costs & inventory, while identifying risks & opportunities for efficiencies.
• Monitor inventory levels, replenishment performance, and supplier alignment to mitigate risk, and proactively communicate any stockout / excess / variability to internal and external partners.
• Evaluate 3PL network performance, identifying efficiency and cost optimization opportunities.
• Partner with vendors and logistics providers on forecast alignment and capacity planning.
• Support scenario analysis to support strategic decisions (LTOs, network design, sourcing, promotions, etc.)
• Help drive initiatives with financial modeling & benchmarking.
• Enhance systems, reporting, dashboards, etc. to improve data accuracy, forecasting capabilities, and decision support.

Demand Planner

Art Director

• Bring the brand to life in all creative expressions — owning how the brand strategy is visually and verbally translated across channels and touchpoints.
• Lead ideation and execution of integrated creative campaigns (social, influencer, OOH, in-store, packaging, product drops) that drive brand growth.
• Build, mentor and lead a high-performing in-house creative team and manage external agencies.
• Partner with the Marketing, Product, and Operations teams to ensure creative work is commercially grounded, insight-driven and delivers business metrics.
• Stay at the forefront of culture, trends, youth behavior, social platforms (TikTok, Instagram, emerging), influencer/creator ecosystems — translate that into authentic, shareable brand moments.
• Ensure brand consistency and quality across all visuals, voice, channels and guest touchpoints, while also advancing the brand’s evolution.
• Manage creative budgets, production timelines, resource allocation and vendor relationships to deliver high-quality work on schedule and within cost.
• Measure and report on creative effectiveness — tracking engagement, brand health, digital metrics, social performance and ROI of creative investments.
• Champion innovation: test new channels, formats, experiential activations, user-generated content, immersive brand experiences that resonate with Gen Z and push the QSR space.
• Foster a culture of creativity, collaboration and curiosity within the team and across cross-functional stakeholders.

Creative Director

Brand Manager

• Own and evolve the Insomnia Cookies brand strategy, including positioning, brand architecture, value proposition, and brand promise.
• Serve as the primary brand steward, ensuring consistency and integrity across marketing, product, channel experience, partnerships, and operations.
• Establish and maintain brand frameworks, guidelines, and guardrails that enable scale without dilution.
• Partner closely with the Creative Director to translate brand strategy into compelling creative work across all channels and touchpoints.
• Provide clear strategic direction and objectives that inform creative briefs, campaign development, and execution.
• Ensure creative output aligns with brand strategy, business priorities, and audience insights.
• Lead deep understanding of the Insomnia customer, with a focus on behaviors, motivations, and cultural context — particularly Gen Z and emerging audiences.
• Translate insights into actionable brand platforms, messaging, and opportunities for connection.
• Monitor brand health, perception, and sentiment to guide ongoing brand evolution.
• Lead the brand strategy behind integrated campaigns, product launches, and partnerships, ensuring alignment to growth goals and KPIs.
• Collaborate with Digital, Growth, and Operations teams to activate the brand across paid, owned, and earned channels.
• Ensure brand initiatives are designed to drive measurable outcomes, including acquisition, frequency, retention, and lifetime value.
• Partner with the Marketing Analyst to define and track brand performance metrics, including awareness, consideration, affinity, loyalty, and equity.
• Connect brand strategy and investments to business outcomes such as acquisition, retention, and long-term value.
• Use data, testing, and learnings to continuously optimize brand strategy, messaging, and channel mix.
• Act as a brand authority and trusted advisor across the organization.
• Influence cross-functional partners to embed brand thinking into everyday decision-making.
• Balance brand discipline with thoughtful evolution as the business and culture shift.