Digital Marketing Coordinator

Insomnia Cookies

Digital Marketing Coordinator ensuring accurate web and app content management for Insomnia Cookies. Collaborating with marketing and creative teams to enhance customer experience.

Posted 7/27/2026full-timeNew York City • New York • 🇺🇸 United StatesJuniorMid-Level💰 $60,000 - $75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing and content management, with a strong focus on campaign execution, performance tracking, and cross-functional collaboration. Proficient in managing digital assets and optimizing customer experiences across various platforms.

Highest-signal resume keywords

Digital MarketingContent Management SystemsCampaign AnalysisOrganizational SkillsCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

E-CommerceContent ManagementDigital OperationsCoupon Code ManagementPerformance Tracking

Soft Skills

Organizational SkillsCommunication SkillsTroubleshootingCuriosityAdaptability

Tools & Technologies

Site Merchandising ToolsDigital Asset ManagementContent Management Systems

Industry Keywords

Digital MarketingCampaign ManagementCustomer JourneyConversion Optimization

About the role

Key responsibilities & impact

Own day-to-day management of web and app content, including new product additions, pricing updates, promotional changes, and store information across all digital touchpoints
Maintain and update digital menu boards across all retail locations, ensuring accuracy and alignment with campaign and product launch timing
Serve as the internal content liaison between the marketing team and the creative team, managing the intake, trafficking, and deployment of digital assets
Maintain the digital content calendar, planning and executing campaign updates across the website, app, and menu boards in sync with the broader integrated marketing calendar
Coordinate with the Marketing Project Manager to ensure digital asset deadlines are built into campaign timelines and met consistently
Keep all digital content current and accurate, flagging conflicts or gaps in the calendar before they become launch-day problems
Own coupon code creation, setup, maintenance, and reporting across all digital platforms
Ensure promotional offers are configured correctly in back-end systems and displaying accurately on front-end customer-facing platforms
Track offer performance and flag anomalies or redemption issues quickly
Assist with campaign analysis and reporting, pulling data to help the Digital Marketing team understand what's working and where there's room to optimize
Support conversion optimization efforts by identifying friction points in the digital customer journey across the website, app, and delivery platforms
Participate in digital marketing strategy sessions and bring a curious, ground-level perspective on how customers actually experience Insomnia online and in-store

Requirements

What you’ll need

Recent college graduate or up to 2 years of experience in digital marketing, e-commerce, content management, or a related field
Hands-on experience with content management systems, site merchandising tools, or digital operations platforms, either in a professional or academic setting
Strong computer literacy and a genuine curiosity for how digital platforms work end to end
Exceptional organizational skills with the ability to manage multiple campaigns and product launches simultaneously without losing accuracy or urgency
Strong communication skills and a track record of meeting deadlines consistently, even when priorities shift
Comfortable operating in a fast-paced environment while also slowing down to analyze data and contribute to strategy conversations
A troubleshooter by nature, you'd rather figure out why something broke and fix the root cause than patch it and move on

Benefits

Comp & perks

Competitive salary and benefits
A fun, entrepreneurial, and cookie-filled culture
Free cookies