Director of Digital Product

Insomnia Cookies

Director of Digital Product leading Insomnia Cookies’ vision for digital ordering and internal tools. Overseeing product lifecycle and collaborating with various teams for innovative solutions.

Posted 7/31/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $150,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management with a focus on digital ordering, loyalty programs, and mobile app development. Proven ability to lead cross-functional teams, apply AI/ML in consumer experiences, and manage product roadmaps effectively.

Highest-signal resume keywords

Product ManagementRoadmap DevelopmentAI/ML ApplicationAgile/Scrum MethodologyTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Lifecycle ManagementFeature ShippingMetrics AnalysisConsumer Experience DesignRoadmap Strategy

Soft Skills

Excellent CommunicationStakeholder ManagementCollaborationMentoring

Tools & Technologies

JiraFigmaLucid

Industry Keywords

QSRRetailMulti-Unit RestaurantDigital Success Metrics

About the role

Key responsibilities & impact

Own the full product lifecycle — strategy, roadmap, execution — across digital ordering, loyalty, our mobile app, delivery, and the internal tools that keep our bakeries humming.
Work closely with stakeholders to set the vision for both our guest-facing platforms and our internal tools and systems.
Own a single, unified roadmap spanning digital ordering, loyalty, mobile app, and delivery integrations — plus the internal tools that support store operations, our People activities, and our support center.
Partner closely with our Engineering Directors to turn roadmap priorities into buildable plans.
Spot and champion opportunities to apply AI/ML to guest-facing and in-store experiences — personalization, ordering intelligence, tools that make the Crew's shift easier — and partner with Engineering to design and build them.
Take a lead role in evolving our delivery integrations, and in managing and improving our commercial relationships with third-party delivery platforms.
Build and mentor Insomnia's product management function.
Approach the work with a quantitative eye and a deep understanding of the metrics that underpin our digital success.

Requirements

What you’ll need

8+ years in product management, including 3+ years managing a roadmap end-to-end; bachelor's degree in a related field or equivalent experience
QSR, retail, or multi-unit restaurant experience strongly preferred
Comfort with Agile/Scrum, and the tools that go with it (Jira, Figma, Lucid, or similar)
A track record of shipping features — guest-facing or behind-the-scenes — that aligned with organizational strategy and helped drive significant impact.
Experience managing and developing product managers
Familiarity applying AI/ML in consumer product experiences (personalization, recommendation systems, LLM-powered tools) — you don't need to build the model, but you need to know what's possible and how to scope it
The instincts to get Marketing, Operations, Engineering, People, and Franchise leadership rowing in the same direction, even when they don't naturally agree
Zero fear of a blank page — you’ll be doing a lot of building!
Excellent communication skills, equally comfortable in a one-pager or in front of executive leadership
Willingness to travel occasionally to bakeries and support center locations to stay close to the guest and Crew experience.

Benefits

Comp & perks

Hybrid Work Environment
Opportunity to be a major part of Insomnia Cookies’ next chapter of growth.
Competitive compensation package including base, bonus, and equity.
Comprehensive benefits including health, dental, vision, and 401(k).
A fun, entrepreneurial, and cookie-filled culture.
Free cookies, branded swag and so much more!