Inns of Aurora Resort & Spa

Digital Marketing

• Develop, implement, and analyze online marketing strategies to drive website traffic, engagement, and revenue production
• Manage budgets and oversee campaigns across digital channels including email marketing, paid digital advertising, and SEO
• Support the direction of the resort’s multichannel paid digital marketing agency to achieve target KPIs
• Manage and execute an evolved email marketing strategy with sophisticated audience segmentation, A/B testing, and drip campaigns
• Assist in the development of creative promotional offers and supporting material as a member of the Revenue Strategy team
• Contribute to the development of the resort’s social media strategy
• Stay current on digital marketing trends and best practices
• Assist in maintaining the resort website including activity calendars, blog posts, and special offers
• Manage and audit ongoing SEO work to improve online visibility and increase revenue production
• Maintain location listings to ensure accuracy across platforms
• Measure, synthesize, and report on website performance, recommending optimizations based on data

Digital Marketing Manager

General

• Secure all resort reservations (accommodations, experiences, and dining) via phone and electronic booking channels.
• using available resources to accommodate guest requests within parameters
• Communicate with guests primarily via phone and e-mail, occasionally in person.
• Act as a brand ambassador to curate "the perfect stay" for each and every guest
• Provide back-up support for guest services staff members, as needed.
• Ability to manage multiple systems simultaneously, leverage technology to increase efficiency and drive productivity
• Strategically up-sell guests to maximize revenue
• Provide tours to guests, if requested
• Provide support for Sales Department
• Maintain an approachable, knowledgeable, and accommodating attitude
• Answer general inquiries and direct phone calls to their appropriate departments
• Handle guest complaints with empathy and work to bring resolution to issues with little direct support from supervisor
• Maintain knowledge of current area events, activities, and hours of operation
• Maintain knowledge of guest policies, room rates, and availability
• Other duties, as assigned

Digital Marketing Manager

Reservationist