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Digital Marketing Manager
Inns of Aurora Resort & SpaDigital Marketing Manager at Inns of Aurora Resort & Spa responsible for online marketing strategies. Developing campaigns across digital channels to drive traffic, engagement, and revenue.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing digital marketing strategies, with a strong focus on SEO, email marketing, and data analysis to drive engagement and revenue. Proficient in managing budgets and optimizing campaigns across various digital channels while staying current with industry trends.
Highest-signal resume keywords
Digital Marketing StrategySEO ManagementGoogle AnalyticsEmail MarketingProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
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Hard Skills
SEOEmail MarketingA/B TestingAudience SegmentationData AnalysisDigital AdvertisingContent ManagementCampaign ManagementPerformance MeasurementBudget Management
Soft Skills
Analytical SkillsOrganizational SkillsCreative ThinkingCommunication SkillsCopywriting Skills
Tools & Technologies
Google AnalyticsMeta Business SuiteSEO ToolsRevinate CMS
Certifications & Qualifications
Google Analytics Certification
Industry Keywords
Digital MarketingLuxury HospitalityRevenue StrategyMultichannel MarketingWebsite Management
About the role
Key responsibilities & impact- Develop, implement, and analyze online marketing strategies to drive website traffic, engagement, and revenue production
- Manage budgets and oversee campaigns across digital channels including email marketing, paid digital advertising, and SEO
- Support the direction of the resort’s multichannel paid digital marketing agency to achieve target KPIs
- Manage and execute an evolved email marketing strategy with sophisticated audience segmentation, A/B testing, and drip campaigns
- Assist in the development of creative promotional offers and supporting material as a member of the Revenue Strategy team
- Contribute to the development of the resort’s social media strategy
- Stay current on digital marketing trends and best practices
- Assist in maintaining the resort website including activity calendars, blog posts, and special offers
- Manage and audit ongoing SEO work to improve online visibility and increase revenue production
- Maintain location listings to ensure accuracy across platforms
- Measure, synthesize, and report on website performance, recommending optimizations based on data
Requirements
What you’ll need- Bachelor’s degree in marketing, communications, business, or a related field
- Two to five years of experience in a digital marketing or related role
- Hands-on experience with Google Analytics, Meta Business Suite, and SEO tools
- Strong understanding of current digital marketing concepts, strategy, and best practices
- Excellent analytical, organizational, and project management skills
- Creative thinker with strong communication and copywriting skills
- Experience with Revinate CMS (preferred)
- Certification in Google Analytics (preferred)
- Experience in a luxury hospitality setting (preferred)
Benefits
Comp & perks- Competitive medical and dental benefits
- Generous paid time off packages
- 401K program
- Supplementary benefits
- Highly competitive employee discount at lodging and dining properties