InMotion Ventures

CRM & Marketing Automation Manager

InMotion Ventures

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Tech Stack

Cloud

About the role

  • **Key responsibilities**
  • Email campaign execution
  • Own all email sends across both PIVOTAL and THE OUT, covering transactional and promotional campaigns.
  • Manage scheduling in line with campaign strategy - ensuring all content, links, UTMs, and assets are complete and signed off before deployment.
  • Collaborate with the graphic designer & copy writer on email design and with our SFMC implementation partner on technical journey builds.
  • Automated journeys
  • Design and build promotional and transactional email journeys end to end in Salesforce Marketing Cloud Journey Builder.
  • Manage and optimise live journeys, monitoring performance and bringing forward recommendations for improvement.
  • Own the development roadmap for Marketing Cloud, including High Tech Onboarding journeys, opt-in rate improvements, and THE OUT Unlocked expansion into customer comms journeys.
  • Brief and QA technical builds with our external SFMC implementation partner.
  • Audience segmentation & data management
  • Manage email targeting across key PIVOTAL segments including active members, lost opportunities, lost leads, and paused customers.
  • Extract data from Salesforce CRM and upload into Marketing Cloud as data extensions.
  • Coordinate on the creation of new or custom segments for THE OUT where sends go beyond the standard subscriber list.
  • Maintain data hygiene across all audience lists and segments, proactively flagging quality issues.
  • Push notifications & SMS
  • Coordinate THE OUT push notifications for key moments including holidays and product launches.
  • Manage SMS communications within PIVOTAL transactional journeys, ensuring copy accuracy and correct timing.
  • Performance, deliverability & reporting
  • Produce monthly email performance reports covering open rates, click-through rates, and overall performance for single sends and automated journeys across both brands.
  • Review hard and soft bounced emails weekly, escalating failed transactional emails to the appropriate teams for follow-up.
  • Monitor and maintain email deliverability standards, proactively identifying and resolving issues before they affect send performance.
  • Own the numbers - being responsible for CRM performance, data quality, and actionable reporting.
  • What success looks like
  • A reliable, high-quality email programme running across both brands with minimal errors and strong deliverability.
  • Automated journeys that are performing, optimised, and being iterated on - not just maintained.
  • Clear, consistent reporting that gives the wider marketing team genuine insight into CRM performance.

Requirements

  • **Requirements**
  • Hands-on experience with Salesforce Marketing Cloud - specifically Journey Builder, Email Studio, and data extensions (this is an essential requirement).
  • Proven ability to build and manage automated journeys from scratch, not just edit existing ones.
  • Comfortable extracting from Salesforce CRM and managing data extensions in Marketing Cloud.
  • Strong understanding of email deliverability - bounce management, sender authentication, and how to diagnose and fix issues.
  • Highly organised with exceptional attention to detail.
  • Strong analytical mindset - you produce reports and interpret them, bringing recommendations not just numbers.
  • Able to manage multiple workstreams across two brands simultaneously.
Benefits
  • **What we offer**
  • Flexible working environment.
  • 25 days annual leave plus bank holidays, with an extra day for your birthday.
  • 2 additional discretionary days off to be used for volunteer work.
  • Competitive salary with discretionary bonus scheme.
  • Contributory pension scheme.
  • Health care cash plan.
  • Be part of a fantastic, growing team passionate about revolutionising the way our customers drive Jaguar Land Rover cars.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Salesforce Marketing CloudJourney BuilderEmail Studiodata extensionsemail campaign executionautomated journeysaudience segmentationdata managementemail performance reportingemail deliverability
Soft Skills
highly organisedattention to detailanalytical mindsetcollaborationcommunicationproject managementproblem-solvingrecommendation generationmulti-taskingquality assurance