InMotion Ventures

Marketing Operations

• **Key responsibilities**
• Email campaign execution
• Own all email sends across both PIVOTAL and THE OUT, covering transactional and promotional campaigns.
• Manage scheduling in line with campaign strategy - ensuring all content, links, UTMs, and assets are complete and signed off before deployment.
• Collaborate with the graphic designer & copy writer on email design and with our SFMC implementation partner on technical journey builds.
• Automated journeys
• Design and build promotional and transactional email journeys end to end in Salesforce Marketing Cloud Journey Builder.
• Manage and optimise live journeys, monitoring performance and bringing forward recommendations for improvement.
• Own the development roadmap for Marketing Cloud, including High Tech Onboarding journeys, opt-in rate improvements, and THE OUT Unlocked expansion into customer comms journeys.
• Brief and QA technical builds with our external SFMC implementation partner.
• Audience segmentation & data management
• Manage email targeting across key PIVOTAL segments including active members, lost opportunities, lost leads, and paused customers.
• Extract data from Salesforce CRM and upload into Marketing Cloud as data extensions.
• Coordinate on the creation of new or custom segments for THE OUT where sends go beyond the standard subscriber list.
• Maintain data hygiene across all audience lists and segments, proactively flagging quality issues.
• Push notifications & SMS
• Coordinate THE OUT push notifications for key moments including holidays and product launches.
• Manage SMS communications within PIVOTAL transactional journeys, ensuring copy accuracy and correct timing.
• Performance, deliverability & reporting
• Produce monthly email performance reports covering open rates, click-through rates, and overall performance for single sends and automated journeys across both brands.
• Review hard and soft bounced emails weekly, escalating failed transactional emails to the appropriate teams for follow-up.
• Monitor and maintain email deliverability standards, proactively identifying and resolving issues before they affect send performance.
• Own the numbers - being responsible for CRM performance, data quality, and actionable reporting.
• What success looks like
• A reliable, high-quality email programme running across both brands with minimal errors and strong deliverability.
• Automated journeys that are performing, optimised, and being iterated on - not just maintained.
• Clear, consistent reporting that gives the wider marketing team genuine insight into CRM performance.

CRM & Marketing Automation Manager