InMarket

Manager, GTM Marketing – Audiences

InMarket

full-time

Posted on:

Location Type: Remote

Location: California • Colorado • United States

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Salary

💰 $140,000 - $150,000 per year

About the role

  • Develop and execute the GTM plan aligned to Audience revenue goals
  • Clarify positioning and value proposition across key ICPs
  • Support packaging and differentiation in a crowded market
  • Ensure message consistency across sales, content, and campaigns
  • Partner with business leadership and Sales to support revenue growth
  • Manage launch execution for Audience updates and offerings
  • Align demand programs to Audience priorities
  • Monitor performance metrics and optimize campaigns
  • Partner with various departments to ensure Audience priorities are reflected

Requirements

  • 6–10 years of experience in Product Marketing, GTM Marketing, or B2B marketing
  • Experience marketing data, SaaS, ad tech, or martech solutions
  • Strong storytelling and positioning capabilities
  • Ability to translate technical capabilities into business value
  • Experience partnering with Sales and business-line leaders
  • Data-driven and performance-oriented
Benefits
  • Competitive salary, stock options, flexible vacation
  • Medical, dental and Flexible Spending Account (FSA)
  • Company Matched 401(k)
  • Unlimited PTO (within reason)
  • Talented co-workers and management
  • Agile Development Program (For continued learning/professional development)
  • Paid Parental Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM plan developmentmarketing data analysisSaaS marketingad tech marketingmartech solutionscampaign optimizationperformance metrics monitoring
Soft Skills
storytellingpositioning capabilitiesbusiness value translationcollaborationdata-driven mindsetperformance orientation