InMarket

Strategy

• Lead development of strategic narratives and insights for both pre-sales proposals and post-campaign analysis
• Partner with Sales to shape RFP responses, client strategies, and pitch presentations
• Serve as a trusted advisor to clients, presenting performance insights and actionable recommendations
• Translate complex data into clear, compelling storytelling frameworks (“So What” and “Now What”)
• Select and recommend optimal measurement approaches aligned to client KPIs
• Collaborate cross-functionally with Account Management, Ad Operations, and Data teams to deliver high-quality outputs
• Contribute to Quarterly Business Reviews (QBRs), identifying macro trends and growth opportunities across accounts
• Act as a subject matter expert on InMarket’s measurement solutions and positioning
• Stay ahead of industry trends, emerging technologies, and competitive landscape
• Leverage AI tools (e.g., Gemini, Claude) to enhance research, analysis, and content development
• Serve as a Pod leader, mentoring junior team members, driving workflow efficiency, and ensuring consistent quality across deliverables
• Continuously elevate team standards and contribute to best practices for client strategy and insights delivery
• Own strategic client relationships on a portfolio of key accounts, serving as the senior client-facing voice alongside Sales leadership

Senior Client Strategy Manager, Measurement

Procurement

• Directly support internal customers’ needs related to the sourcing of goods and services.
• For new projects, drive the Source-to-Contract process: from receipt of business requirements to market assessment, negotiating terms, redlining and shepherding contracts to signature.
• Manage ongoing renewals: engaging the business owners, suppliers and strategic Procurement partners to optimize and
• Act as liaison with other key partners (Legal, Security & Compliance, Accounts Payable, etc.)
• Step into role as primary owner for administration and enhancement of Procurement’s Intake & Orchestration tool.
• Continuously evaluate ways to improve processes and gain efficiencies in day-to-day activities, as well as larger-scale, complex projects.

Senior Procurement Manager

Product Marketing

• Develop and execute the GTM plan aligned to Audience revenue goals
• Clarify positioning and value proposition across key ICPs
• Support packaging and differentiation in a crowded market
• Ensure message consistency across sales, content, and campaigns
• Partner with business leadership and Sales to support revenue growth
• Manage launch execution for Audience updates and offerings
• Align demand programs to Audience priorities
• Monitor performance metrics and optimize campaigns
• Partner with various departments to ensure Audience priorities are reflected

Manager, GTM Marketing – Audiences

• Own the End-to-End GTM Marketing Strategy for Measurement
• Partner Deeply with the GM and Sales Leadership
• Lead Product Marketing and Commercialization
• Orchestrate Cross-Functional Marketing Execution
• Drive Pipeline and Performance Accountability
• Elevate Market Position and Thought Leadership

Director, GTM Marketing – Measurement

• Develop and execute the GTM plan aligned to Activation revenue goals
• Refine positioning and messaging to clearly differentiate in a competitive landscape
• Translate product updates and innovations into market-ready narratives
• Ensure consistent messaging across sales materials, content, and campaigns
• Work closely with Activation leadership to align on growth priorities
• Partner with Sales leaders to identify pipeline needs and field gaps
• Participate in business reviews and align marketing support accordingly
• Manage structured launch processes for new Activation features and packages
• Track launch performance and adjust quickly
• Align demand programs to Activation priorities
• Collaborate with cross-functional teams to ensure Activation priorities are reflected in shared marketing resources.

Senior Client Strategy Manager, Measurement

Senior Procurement Manager

Manager, GTM Marketing – Audiences

Director, GTM Marketing – Measurement

Director, GTM Marketing – Activation