Define and lead analytics strategy across accounts, ensuring understanding of client goals and commercial priorities
Serve as senior analytics lead and trusted advisor to clients, influencing investment decisions through data-driven insight
Translate business objectives into structured measurement frameworks with clear KPIs across paid, owned, and earned channels
Lead analytics strategy in new business pitches and RFPs
Present performance insights to senior client partners, authority, and strategic perspective in clear, commercially applicable narratives
Craft compelling storylines that connect analytics outcomes to revenue growth, market share impact, and competitive advantage
Develop and oversee advanced measurement frameworks across integrated campaigns, including digital, CRM, media, and offline programs
Establish standardized methodologies, baseline metrics, and taxonomies. Implement marketing mix modeling (MMM), multi-touch attribution (MTA), incrementality testing, uplift modeling, and geo-based experimentation
Ensure rigorous QA processes, documentation standards, and governance protocols across analytics implementations
Guide integration of media platforms, CRM systems, CDPs, ad servers, and third-party healthcare datasets into unified analytics environments
Familiarity with Use SQL and Python and/or R to interrogate complex datasets and validate modeling approaches
Advance AI and machine learning capabilities within the analytics practice in partnership with Digital and Technology leadership
Lead, mentor, and scale a high-performing team of analysts and managers, encouraging both technical carefulness and consultative thinking
Establish best practices, and scalable frameworks to improve the analytics discipline across the organization
Promote a culture of curiosity, accountability, and progress
Monitor latest analytics tools, modeling techniques, AI applications, and marketing technologies
Ensure Evoke remains at the forefront of healthcare marketing science and performance measurement development

Requirements

8–10+ years of experience in marketing analytics, marketing science, or performance measurement, including agency and healthcare industry exposure
Demonstrated experience leading and developing analytics teams (5+ direct/indirect reports preferred)
Deep commercial experience in pharmaceutical, biotech, or medical device marketing
Understanding of patient and healthcare provider behavior and healthcare data ecosystems
Experience working with healthcare and clinical data providers (e.g., Crossix, Komodo, IQVIA, or comparable)
Proficiency in SQL and working knowledge of Python and/or R for statistical analysis and modeling
Proficiency with digital analytics platforms (e.g., GA4, Adobe Analytics) and tagging frameworks (e.g., GTM, server-side tracking)
Willingness to travel as needed

Benefits

flexible benefits
personal support
tailored learning and development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SQLPythonRmarketing mix modelingmulti-touch attributionincrementality testinguplift modelinggeo-based experimentationstatistical analysisdigital analytics

Soft Skills

leadershipmentoringconsultative thinkingcommunicationstrategic thinkingstorytellingcuriosityaccountabilityteam buildingproblem solving