Product Marketing Manager, Consumer
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German-Speaking Influencer Manager
Infotree Global Solutions
full-time
Posted on:
Origin: • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Execute local influencer campaigns aligned to regional and global priorities, owning timelines, creative execution, and performance tracking
- Build and manage strong relationships with creators from up-and-coming talent to seasoned partners to ensure authentic storytelling and long-term brand advocacy
- Identify and vet influencers for brand and campaign fit across Instagram, TikTok, and YouTube with inclusive, culturally relevant casting
- Draft clear, strategic briefs reflecting campaign objectives, key messages, and content guidelines
- Partner with legal and agency teams to draft and negotiate influencer contracts covering deliverables, usage rights, paid media, exclusivity, and payment
- Manage logistics for influencer stays or experiences including vetting, coordination, and credit/coupon approvals
- Lead influencer onboarding and content reviews to ensure quality and alignment with brand standards
- Track influencer performance, deliver regular updates to the regional team, and support end-of-campaign reporting across all social channels
- Work with Marketing Affiliates and regional influencer lead to align plans and maximize campaign impact
- Stay plugged into culture and trends, bringing creator ideas, campaign hooks, and reactive opportunities
- Monitor performance using tools such as CreatorIQ and Sprinklr; partner with agency to optimize campaigns
Requirements
- 5–7 years of experience in influencer marketing, talent partnerships, or social-first content strategy
- Deep understanding of the creator landscape and strong instincts on what content resonates
- Proven ability to manage end-to-end influencer campaigns: sourcing, briefing, contracting, and performance analysis
- Experience working with Instagram, TikTok, and YouTube
- Confident managing external agencies and multiple stakeholders across legal, marketing, and communications
- Strong written and verbal communication skills; experience writing briefs and reviewing content
- Comfortable with creator negotiations including deliverables, usage rights, paid media options, exclusivity, and payment
- Familiarity with influencer marketing tools (CreatorIQ, Sprinklr or similar) and reporting best practices
- Able to juggle multiple campaigns, creators, and deliverables while maintaining high attention to detail
- Passion for storytelling, digital culture, and brand building through the creator economy
- Must be fluent in German and English
