Info-Tech Research Group

MarTech Architect

Info-Tech Research Group

full-time

Posted on:

Location Type: Remote

Location: Canada

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Tech Stack

Cloud

About the role

  • Design the integration architecture across CRM, Marketing Cloud, and data platforms
  • Define audience segmentation, data activation, and campaign automation strategies
  • Work with marketing and data teams to align journeys, triggers, and KPIs
  • Establish governance for marketing data models, consent management, and API usage
  • Recommend and implement Martech stack enhancements aligned with business growth

Requirements

  • 6+ years in marketing technology architecture or CRM integration
  • Hands-on experience with Salesforce Marketing Cloud, Account Engagement, or similar
  • Strong understanding of first-party data strategy, CDP concepts, and API integrations
  • Ability to translate marketing goals into technical automation frameworks
Benefits
  • Financial support for professional development and training
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM integrationdata activationcampaign automationaudience segmentationAPI integrationsfirst-party data strategyMartech stack enhancementsdata models governanceconsent managementtechnical automation frameworks