Product Marketer
Infinitus Systems, Inc.
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • United States
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About the role
- Define and execute product marketing strategies for the Infinitus AI platform and related solutions across key verticals: payors & providers.
- Serve as the internal subject matter expert on buyer personas; drive persona-informed messaging, training, sales tools, and lifecycle marketing strategies.
- Partner closely with product management to drive awareness and adoption of Infinitus voice AI agents, copilots and integration offerings.
- Partner with content marketing, product management and solution engineering to develop thought leadership content, webinars, datasheets, solution briefs, technical white papers and case studies.
- Build and maintain a comprehensive library or sales enablement tools, pitch decks, competitive intelligence, and ROI calculators.
- Equip the strategic account teams with assets and messaging that drive initial lands, upsell opportunities and brader adoption of AO agents within target account customers.
- Recommend strategies and manage relationships with key industry analysts ensuring we develop strong relationships and are well positions in their external research.
- Analyze marketing campaign and sales performance data, refine messaging and positioning, and deliver materials that improve engagement and win rates in target accounts.
Requirements
- Product marketing or product management experience in a B2B enterprise tech setting, ideally with 3+ years serving the health insurance (payors) and/or healthcare provider markets.
- Proven success owning marketing strategies for complex platforms or multi-product portfolios.
- Experience marketing applications that integrate with Salesforce, Google or enterprise AI platforms is a strong plus.
- Track record or driving measurable results across customer acquisition and expansion motions.
- Excellent communication, collaboration, and storytelling abilities.
- Strong data orientation and customer empathy.
- Located in the SF Bay Area with a hybrid work schedule 3 days a week in office on Mondays, Tuesdays, and Thursdays.
Benefits
- Competitive salary, equity, and 401(k)
- Wellness stipend & great benefits (medical, dental, vision)
- Generous PTO & parental leave
- Bi-annual offsites & a collaborative, mission-driven culture
- Hybrid work (SF office Mon/Tues/Thurs) + catered lunches (*Bay Area Positions only)*
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingproduct managementmarketing strategiescustomer acquisitioncustomer expansiondata analysissales enablementpersona-informed messagingcampaign performance analysisROI calculation
Soft skills
communicationcollaborationstorytellingcustomer empathydata orientation