Independence Pet Group

Digital Marketing Manager – Media Buyer

Independence Pet Group

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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About the role

  • Own day-to-day management of paid media across Google Search, YouTube, Meta (Facebook/Instagram), Programmatic/Display, CTV, and Paid Social
  • Plan, forecast, and manage monthly and quarterly media budgets with a focus on CPA, ROAS, LTV, and CAC efficiency
  • Work with agency partners to optimize bidding, audience targeting, creative, and landing pages to drive scalable, profitable growth
  • Identify opportunities to improve incrementality and reduce media waste across channels
  • Own strategy and execution for discount programs, employer perks, affinity partnerships, and perksite marketplaces
  • Manage relationships with perksite partners and aggregators, ensuring accurate offers, timely updates, and strong visibility
  • Evaluate performance of discount-driven acquisition, balancing volume, CPA efficiency, and customer quality/LTV
  • Partner with finance, legal, and product teams to structure offers that drive acquisition without eroding margin
  • Develop testing frameworks to assess incrementality and cannibalization of discount-based traffic
  • Build and execute full-funnel acquisition strategies across prospecting, retargeting, and partner-driven channels
  • Lead structured testing roadmaps for offers, discounts, messaging, and placement across paid and partner channels
  • Translate performance insights into optimization opportunities across media and perks programs
  • Collaborate with creative teams to develop performance-driven messaging, including discount and value-based offers
  • Ensure consistent brand representation across paid media and partner/perks environments
  • Partner with lifecycle and retention teams to align discount acquisition with long-term value and retention strategies
  • Own performance reporting across paid media and discount/perks channels, delivering clear insights to stakeholders
  • Analyze cohort performance to understand LTV, retention, and churn differences between discounted vs. non-discounted customers
  • Leverage tools such as Google Analytics, ad platforms, attribution tools, and MMM (if applicable)
  • Manage external media agencies and partner platforms, ensuring accountability and performance against goals
  • Negotiate placements, fees, and promotional opportunities with perksite partners when applicable

Requirements

  • 5–10+ years of experience in digital marketing, paid media, or growth marketing
  • Hands-on experience managing media buying and performance channels
  • Experience managing or partnering with discount programs, perksites, or affinity/partner marketing channels preferred
  • Strong analytical skills with a focus on incrementality, CPA efficiency, and LTV
  • Ability to work cross-functionally with finance, product, creative, CRO and analytics teams
  • Proven experience utilizing Google Analytics 4 (GA4) to track user behavior and campaign performance preferred
  • Experience managing day-to-day operations with affiliate networks and aggregators e.g., Impact.com, including link management, asset distribution, CRO and commission tracking
  • Experience in insurance, healthcare, fintech, SaaS, or subscription-based businesses preferred
  • Familiarity with employee benefit platforms, loyalty programs, or partner marketplaces
  • Experience with MMM, attribution modeling, or incrementality testing
  • Prior experience in high-growth or PE-backed environments
Benefits
  • Comprehensive full medical, dental and vision Insurance
  • Basic Life Insurance at no cost to the employee
  • Company paid short-term and long-term disability
  • 12 weeks of 100% paid Parental Leave
  • Health Savings Account (HSA)
  • Flexible Spending Accounts (FSA)
  • Retirement savings plan
  • Personal Paid Time Off
  • Paid holidays and company-wide Wellness Day off
  • Paid time off to volunteer at nonprofit organizations
  • Pet friendly office environment
  • Commuter Benefits
  • Group Pet Insurance
  • On the job training and skills development
  • Employee Assistance Program (EAP)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingpaid mediagrowth marketingmedia buyingincrementality testingCPA efficiencyLTV analysisperformance marketingaffiliate marketingdiscount program management
Soft Skills
analytical skillscross-functional collaborationrelationship managementstrategic thinkingcommunication skillsnegotiation skillsproblem-solvingleadershipperformance optimizationcreative collaboration