Incorta

Marketing

• Spearhead the North America marketing strategy, ensuring tight alignment with sales priorities and rapid, effective execution of adapted campaigns and sales plays.
• Design, execute, and manage a comprehensive regional field marketing plan focused on generating qualified pipeline (MQLs, SALs, SQLs) and accelerating opportunities through the sales funnel.
• Serve as the primary marketing contact for the Americas GTM sales team, aligning marketing priorities, campaigns, and content with regional sales goals, territories, and strategic accounts.
• Oversee the execution of diverse regional marketing tactics, including targeted virtual and in-person events (e.g., workshops, roundtables, executive dinners, trade shows), local digital campaigns, Account-Based Marketing (ABM) initiatives, and sales enablement material development.
• Effectively manage the regional marketing budget to maximize Return on Investment (ROI).
• Develop and implement joint marketing programs with key strategic partners (e.g., resellers, system integrators, technology partners) to drive shared pipeline growth and elevate brand visibility.
• Provide partners with essential marketing collateral, sales tools, training, and campaign support required to effectively position and sell Incorta’s solutions.
• Monitor and report on the efficacy of partner marketing programs, identifying opportunities for optimization and expansion.
• Track, analyze, and report on all regional marketing performance metrics, focusing on pipeline contribution, lead quality, conversion rates, and ROI.
• Use data-driven insights to continuously optimize marketing programs, budget allocation, and GTM strategy in the region.
• Regularly communicate performance results and strategic recommendations to marketing and GTM leadership.

Senior Regional Marketing Manager, North America