IMP Software

Marketing

• Own and evolve the IMP brand, ensuring consistency across digital, print, and in-person channels.
• Lead the production of branded collateral, presentations, and campaign materials, managing outsourced creative partners.
• Lead the strategy and delivery of our Customer Connect event programme, accountable for sign-up targets, attendance, and post-event impact.
• Develop and nurture industry partnerships that raise IMP's profile across the MAT and wider education sector.
• Oversee the annual programme of external brand events, ensuring a seamless end-to-end delivery across all external touchpoints.
• Work with the Training & Events Coordinator to plan and deliver internal IMP events, including meetups, summer and Christmas celebrations.
• Lead all customer engagement and retention marketing, developing a structured communications roadmap across newsletters, webinars, and spotlights.
• Own the customer advocacy pipeline, identifying and activating CFO champions for case studies, testimonials, and peer-to-peer events.
• Line manage and develop two direct reports, managing the production pipeline and supplier relationships.
• Establish and maintain key HubSpot reports, tracking and sharing performance with senior stakeholders.

Senior Marketing Manager

Product Specialist

• In this role, you’ll be responsible for gaining in-depth product knowledge, delivering exceptional customer service, working with the sales team, providing product feedback, analysing competitors, and staying current with industry trends and practices.
• You will be a key part of delivering commercial success at IMP.
• IMP’s suite of Financial Management Solutions help Multi Academy Trusts to remove the faff from MAT Finance.
• Given that we win by helping customers to understand how we can solve their unique challenges, it is vital that we are able to provide a consultative buying process that really understand their needs.

MAT Product Specialist – Financial Management Software

Business Development Rep

• Own the full sales cycle from qualified inbound lead through to signed contract.
• Qualify prospects rigorously, understanding business impact, decision-making processes, and timelines.
• Build strong relationships with Finance Directors, Principals, and senior leadership teams across FE colleges.
• Develop and present compelling, tailored proposals that speak to the specific challenges of FE finance operations.
• Negotiate commercial terms and close deals at or above target.
• Lead discovery and demo calls, supported by a product specialist for technical depth.
• Translate customer challenges into a clear product narrative, focusing on business outcomes over feature lists.
• Respond to formal tender processes and procurement frameworks relevant to the FE sector.
• Prepare high-quality written responses that demonstrate IMP’s capability, value, and sector fit.
• Represent IMP at FE sector events, conferences, and CPD forums.

Business Development Manager – Further Education

Financial Planning and Analysis

• Serve as the primary point of contact for clients during the implementation phase
• Review the Chart of Accounts structure with customers to achieve their desired structure
• Review the required approval levels that have been used within each school and in conjunction with IMP’s methodology and the clients’ needs
• Define the best method to build the required workflows for purchasing approvals
• Support customers through the implementation process including user acceptance testing

Senior Marketing Manager

MAT Product Specialist – Financial Management Software

Business Development Manager – Further Education

Finance Consultant