IMP Software

Senior Marketing Manager

IMP Software

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Salary

💰 £60,000 per year

Job Level

Senior

About the role

  • Own and evolve the IMP brand, ensuring consistency across digital, print, and in-person channels.
  • Lead the production of branded collateral, presentations, and campaign materials, managing outsourced creative partners.
  • Lead the strategy and delivery of our Customer Connect event programme, accountable for sign-up targets, attendance, and post-event impact.
  • Develop and nurture industry partnerships that raise IMP's profile across the MAT and wider education sector.
  • Oversee the annual programme of external brand events, ensuring a seamless end-to-end delivery across all external touchpoints.
  • Work with the Training & Events Coordinator to plan and deliver internal IMP events, including meetups, summer and Christmas celebrations.
  • Lead all customer engagement and retention marketing, developing a structured communications roadmap across newsletters, webinars, and spotlights.
  • Own the customer advocacy pipeline, identifying and activating CFO champions for case studies, testimonials, and peer-to-peer events.
  • Line manage and develop two direct reports, managing the production pipeline and supplier relationships.
  • Establish and maintain key HubSpot reports, tracking and sharing performance with senior stakeholders.

Requirements

  • Proven senior marketing experience, ideally within EdTech, B2B SaaS, or professional services.
  • A track record across events, brand, and customer marketing.
  • Strong interpersonal skills, with the ability to lead, collaborate, and communicate with senior stakeholders.
  • Highly organised, with a coaching mindset and an eye for detail.
  • Comfortable with HubSpot or similar platforms.
  • An AI-first mindset, you're already using AI tools in your work and excited about what's possible.
  • A genuine passion for education and the impact great technology can have in schools.
Benefits
  • 27 days of holiday per year plus bank holidays
  • Enhance maternity and paternity leave
  • AXA Health insurance including dental and mental health
  • Broadband allowance
  • Home office stipend
  • Life assurance (4 x basic salary)
  • Encouraged and funded CPD
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event marketingbrand managementcustomer engagementcommunications strategymarketing analytics
Soft Skills
interpersonal skillsleadershipcollaborationcommunicationorganizational skillscoaching mindsetattention to detail