Immediate

Senior Marketing Executive

Immediate

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Salary

💰 £35,000 per year

Job Level

Senior

About the role

  • As Senior Marketing Executive, you’ll support the Marketing Manager to plan and deliver multi-channel campaigns for London Art Fair and New Designers, driving visitor and revenue targets.
  • You’ll bring strong digital marketing experience (email, web, content, SEO and analytics), using insight to optimise performance and improve results.
  • A confident copywriter and campaign lead, you’ll collaborate with suppliers, partners and exhibitors to deliver targeted, content-rich activity and excellent customer service online and onsite.
  • Highly organised and results-driven, you’ll take ownership of projects and deliver to objectives and deadlines.
  • Partner with the Marketing Manager to develop and deliver marketing plans and multi-channel campaigns to meet visitor and revenue targets.
  • Line-manage and develop a Marketing Executive, providing clear direction and coaching.
  • Manage budgets and agency/supplier briefs (design, print, ticketing, web), and ensure brand consistency across all creative output.
  • Lead digital activity: maintain and optimise event websites (content, design, SEO, conversion/engagement) and collaborate on box office performance.
  • Deliver targeted marketing materials and segmented email campaigns (Adestra) with strong, engaging copy.
  • Build and manage media partnerships, contra deals and industry relationships, ensuring maximum value and timely asset delivery.
  • Work with CRM/data leads on segmentation, data requirements and campaign analysis; track KPIs and report ticket sales regularly.
  • Manage stakeholder communications (VIP, trade, exhibitor and sponsor), supporting sales/promotions and producing sponsorship materials.
  • Liaise with exhibitors to maximise marketing opportunities pre-, during and post-event.
  • Support onsite delivery across LAF and ND (build and open days), including customer service, content capture and managing onsite suppliers/ticketing.
  • Compile campaign results and insights for post-show reporting and future optimisation.

Requirements

  • Proven progressive marketing experience, ideally within events, exhibitions, experiential or brand marketing.
  • A good understanding of the full marketing mix, with experience in digital and offline.
  • Demonstrable experience in all marketing channels, including SEO/SEM, PPC campaigns, marketing databases, email, social media, and display advertising campaigns.
  • Experience in website management and optimisation (CMS, SEO, conversion, and engagement).
  • Familiarity with ticket platforms and Box Office management.
  • Strong negotiation and stakeholder management skills.
  • Excellent organisational and time management skills, able to manage competing priorities and deadlines.
  • Analytical mindset with data-driven thinking and the ability to utilise measurement and evaluation tools.
  • Effective coach, and mentor with experience managing and motivating a team.
  • Excellent communication and interpersonal skills.
  • Ambition to grow, develop, and learn within the events industry.
Benefits
  • A relaxed working environment with regular socials including a summer festival
  • Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions
  • 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
  • Claim back everyday health care cost with Medicash our Health Cash back plan
  • Lease an Electric vehicle through our EV salary sacrifice scheme
  • Tailored training and development through both our inhouse learning platform and LinkedIn Learning
  • A progressive and transparent culture focused on your development
  • Flexible / hybrid working plus early finish Fridays
  • Cycle to work scheme
  • Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
  • Competitive pension plans and Life Assurance
  • A newly renovated modern office with lots of collaborative spaces
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingSEOanalyticscopywritingemail marketingwebsite managementPPC campaignsmarketing databasessocial media marketingcampaign analysis
Soft Skills
organisational skillsresults-drivenstakeholder managementnegotiation skillstime managementcoachingmentoringcommunication skillsinterpersonal skillsdata-driven thinking