imec

Marketing Specialist, Graphic Design

imec

full-time

Posted on:

Location Type: Hybrid

Location: Chicago • Illinois • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

WordPress

About the role

  • Support graphic design and website content updates for events and campaigns
  • Coordinate event marketing for workshops and seminars, including list management, promotion, tracking, and evaluation
  • Manage fulfillment center to ensure sales and delivery teams have up-to-date materials
  • Prepare press releases, regional publicity updates, and post-project congratulatory announcements
  • Provide marketing, sales, and event support to field offices
  • Ensure brand consistency across all external communications, including collateral, presentations, proposals, and web content
  • Manage website content and WordPress functionality to ensure timely, engaging digital presence
  • Execute outbound marketing campaigns using HubSpot and provide inside sales support for inbound leads
  • Leverage HubSpot, Salesforce, and data sources for customer segmentation to optimize engagement
  • Align marketing efforts with audience insights and business goals
  • Oversee marketing communications, including email, website content, success stories, events, sales letters, and paid advertising
  • Develop sales materials and specialized publications (e.g., success stories and campaign documents)
  • Support web marketing initiatives and explore digital engagement opportunities
  • Track inbound leads from the IMEC website and coordinate follow-ups with the sales team
  • Monitor industry trends that affect companies in IMEC's targeted industries (metal fabricators, food, printing, etc.)
  • Communicate those trends to IMEC's marketing department and field staff
  • Develop industry reports and conduct targeted research for IMEC
  • Identify promotional and advertising opportunities in industry publications
  • Track IMEC media mentions, partners, and manufacturers, sharing relevant updates internally
  • Maintain and update CRM records, mailing lists, and specialized contact lists (e.g., media, partners, legislators)
  • Assist with internal communication, employee relations, and team training
  • Support legislative relations and service development initiatives
  • Provide administrative and project support to the Marketing Manager

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • Experience with customer segmentation, data analysis, and CRM tools for targeted marketing
  • Experience creating professional graphics and managing website content in WordPress
  • Strong writing, research, and communication skills
  • Familiarity with print production, media buying, and brand management
  • Proficiency in event marketing and campaign execution
  • Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) for digital and print content creation
  • Experience with marketing automation tools (HubSpot, Salesforce, etc.)
  • Knowledge of digital marketing strategies and customer engagement techniques
  • Strong organizational skills with the ability to meet deadlines in a fast-paced environment
Benefits
  • Hybrid/Remote work environment
  • Standard hours with extended hours and weekend work as required
  • Access to reliable transportation for meetings

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
customer segmentationdata analysisevent marketingcampaign executiongraphic designwebsite content managementdigital marketing strategiesprint productionmedia buyingbrand management
Soft skills
strong writing skillsresearch skillscommunication skillsorganizational skillsability to meet deadlinesteam trainingemployee relations
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications
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