imec

Graphics Designer

• Support graphic design and website content updates for events and campaigns
• Coordinate event marketing for workshops and seminars, including list management, promotion, tracking, and evaluation
• Manage fulfillment center to ensure sales and delivery teams have up-to-date materials
• Prepare press releases, regional publicity updates, and post-project congratulatory announcements
• Provide marketing, sales, and event support to field offices
• Ensure brand consistency across all external communications, including collateral, presentations, proposals, and web content
• Manage website content and WordPress functionality to ensure timely, engaging digital presence
• Execute outbound marketing campaigns using HubSpot and provide inside sales support for inbound leads
• Leverage HubSpot, Salesforce, and data sources for customer segmentation to optimize engagement
• Align marketing efforts with audience insights and business goals
• Oversee marketing communications, including email, website content, success stories, events, sales letters, and paid advertising
• Develop sales materials and specialized publications (e.g., success stories and campaign documents)
• Support web marketing initiatives and explore digital engagement opportunities
• Track inbound leads from the IMEC website and coordinate follow-ups with the sales team
• Monitor industry trends that affect companies in IMEC's targeted industries (metal fabricators, food, printing, etc.)
• Communicate those trends to IMEC's marketing department and field staff
• Develop industry reports and conduct targeted research for IMEC
• Identify promotional and advertising opportunities in industry publications
• Track IMEC media mentions, partners, and manufacturers, sharing relevant updates internally
• Maintain and update CRM records, mailing lists, and specialized contact lists (e.g., media, partners, legislators)
• Assist with internal communication, employee relations, and team training
• Support legislative relations and service development initiatives
• Provide administrative and project support to the Marketing Manager

Marketing Specialist, Graphic Design