Illinois Department of Human Services

Social Media Content Manager

Illinois Department of Human Services

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Salary

💰 £38,000 - £43,000 per year

Job Level

Junior

About the role

  • Plan, create, edit and publish social media content plans for organic social media channels that deliver on the TfL social media strategy and meet business objectives. This will include working outside of core hours from time to time
  • Lead on the daily community management of the social media channels, including monitoring comments, interacting with users to drive engagement and gathering user generated content which can be used to enhance our brand
  • Lead on various campaigns, recommending appropriate approaches to key stakeholders that are in line with the overall social media strategy and meet brief objectives
  • Use an in-depth understanding of social media platforms to provide expertise to the business on tone of voice, content formats and channel strategy to develop the effectiveness of our feeds and pages
  • Manage the daily sign-off process for social content approvals
  • Be the expert in the room to help grow digital skills across the organization
  • Develop and maintain knowledge of social media platforms, staying on top of updates and trends to continue to improve the effectiveness of the TfL organic social media channels
  • Develop a reliable network of contacts across the business to assist with sourcing new content and features aligned to key corporate and departmental objectives for publication via social media and blogs
  • Ensure that TfL core values, voice, editorial style and brand guidelines for each channel are applied consistently across editorial, imagery and other content to protect and enhance the reputation of the organization
  • Evaluate success of campaigns by providing reporting as required

Requirements

  • Very strong copywriting, editing and proofing skills with an eye for accurate grammar, spelling and technical detail
  • Excellent stakeholder management skills with good ability to negotiate and influence ( Essential)
  • Very strong verbal and written communication skills
  • Good ability to communicate complicated issues to a wide range of audiences in a straightforward and diplomatic manner
  • Ability to work rapidly, consistently and proactively to a very high standard of performance
  • In-depth, up-to-date understanding of all social media platforms including but not limited to Instagram, TikTok, Facebook, X, YouTube and LinkedIn ( Essential)
  • Good understanding of how organic and paid campaigns can work together
  • Strong understanding of key social media trends, tools, platforms including how they can be used to engage customers ( Essential)
  • Good understanding of copyright law and advertising standards
  • Good awareness of user-centered design principles and how they apply to content generation
  • Good understanding of SEO and reporting
  • Awareness of current and emerging trends and best practice in marketing, communications and customer info
  • Understanding of accessibility legislation and standards such as WCAG
  • Substantial level of experience creating social media plans, content and blogs gained in a large, complex, politically sensitive organization with multiple demanding stakeholders ( Essential)
  • Experience of managing and growing a social media community for a large brand ( Essential)
  • Experience of working as part of a creative team delivering accurate content to tight deadlines
  • Experience of using social media tools for publishing, monitoring and reporting
  • Good experience of digital content strategy and tailoring and delivering online content to that strategy across complex multi-channel environments including mobile platforms
Benefits
  • Final salary pension scheme
  • Free travel for you on the TfL network
  • Reimbursement of 75% of the cost of a standard class Ticket for National Rail travel from home or 75% reimbursement on a 28-day flexi ticket
  • 30 days annual leave plus public and bank holidays
  • TfL is committed to work-life balance, operating a hybrid working approach where business and role requirements allow
  • Private healthcare discounted scheme (optional)
  • Tax-efficient cycle-to-work programme
  • Retail, health, leisure and travel offers
  • Discounted Eurostar travel
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingeditingproofingsocial media strategySEOcontent generationdigital content strategycampaign managementuser-centered designreporting
Soft Skills
stakeholder managementnegotiationinfluenceverbal communicationwritten communicationproblem-solvingproactive work ethicattention to detaildiplomacyteam collaboration