Ignition

Global Director – Growth Marketing

Ignition

full-time

Posted on:

Location Type: Remote

Location: Arizona • California • United States

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Salary

💰 $160,000 - $215,000 per year

Job Level

Lead

About the role

  • Lead our global growth marketing strategy, focusing on digital channels and funnel optimization for Ignition.
  • Work closely with Sales, PMM, Field Marketing and other key functions to design and execute high-impact programs and campaigns that drive demand, increase pipeline, and deliver measurable revenue growth.
  • Driver of digital first acquisition strategy (Inbound & Outbound).
  • Grow digital contribution across Ignition’s web properties through optimized digital experience across the buyer’s lifecycle.
  • Increase self-serve signups and adoption.
  • Champion Test & Learn agenda to encourage test and learn mindset across the Marketing org.
  • Build sophisticated buyer’s journeys aimed at increasing awareness and conversion across key segments.
  • Collaborate with MOPs and Sales to optimize lead flow, prioritization and outcomes.
  • Manage, measure, and optimize our paid media program.
  • Driving force in evolving ABM program to grow up-market pipeline contribution.
  • Optimize website experience to increase engagement and conversion.
  • Leverage intent data, account-based marketing (ABM), and best-in-class demand generation practices to develop scalable, repeatable customer acquisition strategies.
  • Provide clear visibility and analytics on funnel metrics, channel performance, and conversion rates, reporting weekly and quarterly on lead generation effectiveness to the leadership team.
  • Act as a central point of collaboration for growth marketing efforts, aligning closely with Sales, RevOps and Regional Marketing on campaigns for maximum impact.

Requirements

  • 8+ years of growth B2B marketing experience with expertise in high volume global SaaS businesses.
  • Expertise operating in hybrid self-serve (PLG) and sales-led motions.
  • Experience driving international growth across regions and languages.
  • Proven track record driving growth in new and emerging categories with emphasis on demand creation tactics.
  • Thrive in a fast-paced environment.
  • Nice to have: experience working in Fintech, Payments or Professional Services.
  • Deep understanding of digital-first demand generation tactics, including SEO, AEO, SEM, account-based marketing, and CRO, with a test-and-learn mindset.
  • Proficiency in interpreting data to assess channel performance, funnel metrics, and conversion rates, and translating insights into actionable strategies.
  • Experience with Amplitude preferred.
  • Proven track record of building, leading, and mentoring digital teams, fostering a growth-focused culture of continuous improvement.
  • Excellent communication skills, adept at articulating digital strategies and campaign performance to stakeholders.
  • Demonstrated success in setting and achieving measurable goals within budget and timelines, with a strong sense of ownership and entrepreneurial drive.
  • Bachelor’s degree in Marketing, Economics, or a related field, or equivalent professional experience.
  • Nice to have: Experience marketing to accounting or other professional services.
Benefits
  • Employee stock options from day one
  • 401k/RRSP program with employer matching
  • 20 days of accrued annual leave/vacation plus 10 wellbeing days to prioritize yourself and your loved ones
  • Additional paid day off to celebrate your birthday, along with volunteering leave
  • Health, dental, and vision benefits
  • Annual education allowance reimbursement to support your professional development
  • Employee recognition program
  • Quarterly wellness allowance to invest in your personal wellness
  • Paid subscriptions to Headspace and LifeWorks EAP & Wellbeing Platform
  • Flexible working arrangements, supported by WFH reimbursement and technology allowance to ensure your safety while working from home
  • Paid parental leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
growth marketingdigital channelsfunnel optimizationaccount-based marketingdemand generationSEOAEOSEMCROdata interpretation
Soft skills
leadershipcommunicationcollaborationentrepreneurial drivetest-and-learn mindsetadaptabilitystrategic thinkingmentoringownershipcontinuous improvement
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Economicsrelated field degree