Develop and own comprehensive category strategies aligned with corporate business objectives and consumer trends.
Conduct category reviews, competitive analysis, and market assessments to identify growth opportunities and risks.
Build annual and long-range category plans, including revenue targets, margin goals, and volume forecasts.
Monitor and report on category KPIs, adjusting strategies based on performance data and market dynamics.
Optimize product assortment by analyzing sales data, consumer behavior, and shelf space efficiency.
Drive new product introduction (NPI) processes from concept to launch in partnership with marketing and R&D.
Manage product lifecycle decisions, including rationalization, delisting, and reformulation.
Develop pricing strategies that balance competitiveness, margin targets, and brand positioning.
Plan and evaluate promotional calendars; measure ROI and optimize promotional investments.
Partner with Sales, Marketing, Finance, and Supply Chain to align category plans with broader business priorities.
Present category insights and strategic recommendations to senior leadership and retail/distributor partners.

Requirements

Bachelor's degree in Business, Supply Chain, Food Science, Marketing, or a related field.
8+ years of experience in category management, shopper insights, or sales strategy within the CPG industry
Hands-on experience with syndicated data platforms such as IRI/Circana, Nielsen, or SPINS, and the ability to turn data into a compelling story
Must have experience with Numerator or other consumer data programs
Proven track record of building and presenting category reviews to major retail buyers (grocery, club, mass, or natural strongly preferred)
Strong understanding of retail fundamentals: planogramming (JDA/Apollo/Spaceman), shelf strategy, assortment optimization, and promotion evaluation
Experience in better-for-you, natural, or plant-based food and beverage is a plus
Exceptional communication and storytelling skills, comfortable presenting to senior buyers and VP-level stakeholders
Self-starter who thrives in a fast-paced, entrepreneurial environment without needing day-to-day direction
Proficiency in Excel or Google Sheets; experience with Tableau or similar BI tools is a bonus

Benefits

Excellent Health care coverage for you and your family
Generous time off: the freedom you need to take time away from work to rest and recharge
Pay It Forward or Give It Back: 20 hours paid time each year to volunteer. Join a planned event or volunteer individually for a cause that matters to you
Financial and Emotional Wellness Programs: Equity grants, 401(k) offering, life insurance and access to our Employee Assistance Program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

category managementshopper insightssales strategydata analysispricing strategiesproduct lifecycle managementpromotional evaluationassortment optimizationmarket assessmentcompetitive analysis

Soft Skills

communication skillsstorytelling skillspresentation skillsself-starterentrepreneurial mindsetstrategic thinkingcollaborationadaptabilityanalytical thinkingleadership