Ignite HR Solutions

Director

• Develop and own comprehensive category strategies aligned with corporate business objectives and consumer trends.
• Conduct category reviews, competitive analysis, and market assessments to identify growth opportunities and risks.
• Build annual and long-range category plans, including revenue targets, margin goals, and volume forecasts.
• Monitor and report on category KPIs, adjusting strategies based on performance data and market dynamics.
• Optimize product assortment by analyzing sales data, consumer behavior, and shelf space efficiency.
• Drive new product introduction (NPI) processes from concept to launch in partnership with marketing and R&D.
• Manage product lifecycle decisions, including rationalization, delisting, and reformulation.
• Develop pricing strategies that balance competitiveness, margin targets, and brand positioning.
• Plan and evaluate promotional calendars; measure ROI and optimize promotional investments.
• Partner with Sales, Marketing, Finance, and Supply Chain to align category plans with broader business priorities.
• Present category insights and strategic recommendations to senior leadership and retail/distributor partners.

Associate Director – Category Management